{"id":1046,"date":"2021-10-26t08:15:35","date_gmt":"2021-10-26t12:15:35","guid":{"rendered":"http:\/\/localhost:2300\/wordpress\/?page_id=1046"},"modified":"2023-09-21t12:24:39","modified_gmt":"2023-09-21t16:24:39","slug":"social-media-marketing","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/social-media-marketing\/","title":{"rendered":"social media consulting services"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_hero1.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">social media consulting services<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">your social media presence is a pivotal extension of your brand&#8217;s identity.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">while you know your brand inside and out, we know how, where and when to share your story to produce tangible results. with help from our social media experts, your voice is loud and clear.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1185\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1185, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:14px\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our&nbsp;<a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_628e05977a704\" class=\"brafton-blocks brafton-block__list skinny full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">the right conversation, the right channels<\/h2>\n\n\n\n<p class=\"has-text-align-center\">be the brand that always knows what to say \u2013 and when to say it.<\/p>\n\n\n\n<p class=\"has-text-align-center\">brafton\u2019s social media consulting service finds your true brand voice, one that resonates with your target audience. every client is assigned a dedicated social media campaign specialist who advises which social platforms to leverage and which tactics to use \u2014 all supported by the best digital marketing tools and data analytics.<\/p>\n\n\n\n<p class=\"has-text-align-center\">with extensive experience generating results on every social media network, your team positions your brand to achieve the greatest social reach.<\/p>\n\n\n\n<p class=\"has-text-align-center\">we ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62ffbb76b39e2\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">get serious about social: your questions answered<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>what are the benefits of social media marketing?<\/strong><\/h3>\n\n\n\n<p>social media connects the dots between your brand communications and your audience platforms. publishing content through your website alone dramatically limits the reach your marketing can have. by leveraging top social media channels like linkedin, facebook, twitter, youtube and instagram, your company can tap into the news feeds of new prospects, encourage employee advocacy and engage existing social followers.&nbsp;<\/p>\n\n\n\n<h3><strong>which types of companies need social media marketing?<\/strong><\/h3>\n\n\n\n<p>virtually all companies can benefit from social media marketing, whether via paid or organic media. b2c organizations that rely on influencers, emerging trends and seasonal swings in business, in particular, can potentially derive more relative value from social media versus b2b organizations that don\u2019t do e-commerce or that have long sales cycles. it all depends on the core business model and marketing objectives of each firm.<\/p>\n\n\n\n<h3><strong>why do you need a social media consultant?<\/strong><\/h3>\n\n\n\n<p>because in-house marketing 世界杯预选赛2022直播
 are often constrained by budget, experience and personnel, businesses can explore outsourced social media consultants for on-demand advisory, execution and strategy. social media consultants can provide long-term firmwide direction while also doing ad hoc promotions, ads and posting as needed. they can scale to your business demands and deliver custom social media service at a price point that often beats staff requirements.<\/p>\n\n\n\n<h3><strong>what can you expect from a social media marketing agency?<\/strong><\/h3>\n\n\n\n<p>a social media marketing agency leverages the full spectrum of advanced social tools, on-hand skill sets and key knowledge of the social media industry to execute any type of social media campaign. specialists and managers at a social agency also have lateral digital marketing skills that can be used to run cross-channel campaigns based on various client nuances.&nbsp;<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e05bb7a705\" class=\"brafton-blocks brafton-block__list brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2>social media marketing, mastered<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<p>marketing your brand on social media can be challenging. this is a fast-paced environment where it\u2019s easy to fall behind or lose track of your audience\u2019s actual needs.<\/p>\n\n\n\n<p>however, it\u2019s also a critical component in any brand\u2019s digital marketing strategy. social media management is about knowing:<\/p>\n\n\n\n<ul><li>the platforms on which your audience spends its time.<\/li><li>the content they\u2019re looking for when they\u2019re on social media.<\/li><li>the things they\u2019re not looking for when they\u2019re on social media.<\/li><\/ul>\n\n\n\n<p>our social media services are designed to create killer campaigns that drive meaningful results for your brand. when you partner with brafton, you\u2019ll have access to a dedicated social media consultant who has the skill set you need to compete on social media. some of the marketing services offered through our packages and \u00e0 la carte options include:<\/p>\n\n\n\n<ul><li>organic social posts.<\/li><li>social media advertising.<\/li><li>social media audit.<\/li><li>website audit.<\/li><li>content creation, including infographics, videos and more.<\/li><li>social media contest creation and management.<\/li><li>shopping campaigns for e-commerce initiatives.<\/li><li>influencer marketing strategy.<\/li><li>social listening.<\/li><li>advisory on social media branding, customer service engagement and public relations.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2020\/01\/assets_65.png\" alt=\"\" class=\"wp-image-117074\" width=\"454\" height=\"979\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/assets_65.png 454w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/assets_65-350x755.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/assets_65-220x474.png 220w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e06177a706\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">our clients say it best<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2022\/05\/total-safety-logo-1.png\" alt=\"\" class=\"wp-image-131578\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_70_social-5.png\" alt=\"\" class=\"wp-image-113531\" width=\"85\" height=\"74\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_66_social-1.png\" alt=\"\" class=\"wp-image-113515\" width=\"85\" height=\"74\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">\u201c<strong>the social media team has been extremely supportive<\/strong>&nbsp;\u2014 they took the few words we used to describe what we want and turned that into a whole campaign that makes sense for us.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u2013 barbara clifton, marketing and communication manager, total safety<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/clients\/case-studies\/total-safety-social-media-success-story\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2022\/05\/girl-lash-logo-1.png\" alt=\"\" class=\"wp-image-131573\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_68_social-3.png\" alt=\"\" class=\"wp-image-113523\" width=\"85\" height=\"74\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">\u201ci\u2019ve noticed an increase in followers and&nbsp;<strong>i\u2019ve gotten a lot of messages from other lash pages with compliments.<\/strong>&nbsp;even when it doesn\u2019t generate a sale, there has been good engagement on the posts.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u2013 elisha cardoza, founder &amp; lash artist extraordinaire, girl, lash<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/clients\/case-studies\/getting-more-eyes-on-girl-lashs-instagram-page\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2022\/05\/genworth-au-logo-1.png\" alt=\"\" class=\"wp-image-131568\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_70_social-5.png\" alt=\"\" class=\"wp-image-113531\" width=\"85\" height=\"74\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_66_social-1.png\" alt=\"\" class=\"wp-image-113515\" width=\"85\" height=\"74\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">\u201cevery time we have a question or need something changed the team is very responsive.&nbsp;<strong>they\u2019re always asking what else they can do to help us<\/strong>&nbsp;and providing suggestions for improvements.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>\u2013 annette spinks, marketing coordinator, genworth australia<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/clients\/case-studies\/how-brafton-is-helping-genworth-australia-boost-social-media-engagement\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e080c7a707\" class=\"brafton-blocks brafton-block__list remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-off-black-color has-text-color\">how brafton makes social media campaigns that work<\/h2>\n\n\n\n<p class=\"has-text-align-center has-off-black-color has-text-color\">as a full-service digital marketing agency, we can take a truly holistic approach to your social media marketing strategy. our process when onboarding new clients typically goes like this:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-off-black-background-color has-off-black-color is-style-wide\"\/>\n\n\n\n<div style=\"height:78px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_17.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong><strong>step 1: discovery<\/strong><\/strong><\/h3>\n\n\n\n<p>we learn everything we can about your brand, industry, target audiences and, most importantly, the goals you hope to achieve through social media marketing. our team will listen to you, learn about your brand&#8217;s voice, and help you craft the perfect messages that will resonate with your audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632a29ffbef66\" class=\"brafton-blocks brafton-block__list full-width remove-padding wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h3 class=\"has-text-align-center\"><strong>step 2: establish a plan<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">next, we\u2019ll create a custom proposal for your social media strategy based on your business goals. this will include which social media channels we recommend for the best results, as well as details such as posting schedule, post topics and suggestions for boosted posts.<\/p>\n\n\n\n<p class=\"has-text-align-center\">our social media strategists can operate across any and all social media platforms, including:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-the-complete-guide-big-facebook-icon.png\" alt=\"\" width=\"80\" height=\"80\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong>facebook<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">build out advertising campaigns, targeting your audience with specific demographics while sharing your company culture and values.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-the-complete-guide-big-linkedin-icon.png\" alt=\"\" width=\"80\" height=\"80\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><strong>linkedin<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">attract more people to your profile, make an impact on them with banners and other branding to grow your business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-the-complete-guide-big-twitter-icon.png\" alt=\"\" width=\"80\" height=\"80\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><strong>twitter<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">spread the word about your products or services quickly and efficiently with our highly customized content strategies that include graphics, polls and even video.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/07\/social-media-marketing-the-complete-guide-big-instagram-icon.png\" alt=\"\" width=\"80\" height=\"80\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><strong>instagram<\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">reach your audience with organic content that optimizes stories, reels and more to capture their attention.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/09\/youtube.png.png\" alt=\"\" width=\"83\" height=\"84\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><strong><strong>youtube<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">develop videos tailored to match your target audience&#8217;s persona. we have experts in video editing and animation who can create what you need to stand out from the competition.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/09\/pinterest.png\" alt=\"\" width=\"82\" height=\"83\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center\"><strong><strong><strong>pinterest<\/strong><\/strong><\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-center\">lead viewers to your site with stunning visuals that build your thought leadership while definitely being pin-worthy.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e08927a708\" class=\"brafton-blocks brafton-block__list remove-padding-top remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"422\" height=\"557\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/02\/brafton-social-media-marketing-services-icons-cs6_channel-voice.png\" alt=\"\" class=\"wp-image-97791\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/02\/brafton-social-media-marketing-services-icons-cs6_channel-voice.png 422w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/02\/brafton-social-media-marketing-services-icons-cs6_channel-voice-220x290.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/02\/brafton-social-media-marketing-services-icons-cs6_channel-voice-350x462.png 350w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>step 3: account set-up<\/strong><\/h3>\n\n\n\n<p>next, we will set up the appropriate accounts according to current best practices. whether you\u2019re already established on the social networks of your choice or are a startup that needs to create new feeds, we can help. your dedicated brafton social media expert is knowledgeable in business social media optimization. by having an expert who understands the algorithms at play in social media marketing, you\u2019ll be well positioned to engage with your audience online.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e08e67a709\" class=\"brafton-blocks brafton-block__list remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>step 4: campaign implementation<\/strong><\/h3>\n\n\n\n<p>once we have a plan established and your business\u2019 social media accounts are primed and ready to go, we\u2019ll begin executing your social media strategy. you\u2019ll have the opportunity to review posts before they\u2019re published to ensure we\u2019re getting your brand voice perfect.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>step 5: report &amp; repeat<\/strong><\/h3>\n\n\n\n<p>our social media marketing consulting services include continual performance monitoring and monthly reporting. every content marketing activity we carry out for our clients is based on real data, and the same is true for our social media services. by monitoring your successes, we can optimize your strategy for the greatest return on investment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"504\" height=\"554\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2020\/02\/assets-79.png\" alt=\"\" class=\"wp-image-117293\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/02\/assets-79.png 504w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/02\/assets-79-350x385.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/02\/assets-79-220x242.png 220w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e092b7a70a\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"535\" height=\"510\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_1_social-listening2.png\" alt=\"\" class=\"wp-image-97465\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_1_social-listening2.png 535w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_1_social-listening2-220x210.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_1_social-listening2-350x334.png 350w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>social listening<\/h2>\n\n\n\n<p>listen to your audience to find out what they want to hear. their voice is a powerful tool in the hands of marketers and businesses in developing rich, relevant content.<\/p>\n\n\n\n<p>social listening is the technique of monitoring social media to detect sentiment and reach of posts. it\u2019s a great way to find out what people are saying about your brand and what they think about your product or service. your strategist will identify how social media users are talking about your industry, products or brand across social channels. we\u2019ll fill you in on all the trends you need to know to align yourself appropriately with what\u2019s already being said \u2013 and determine any holes in the conversation.&nbsp;<\/p>\n\n\n\n<p>brafton executes campaigns with substance and strategy that are authentic to your audience. we do more than just listen in; our consultants will track, analyze and optimize this data to detect how your brand \u2013 and your competitors \u2013 are being conveyed online.&nbsp;<\/p>\n\n\n\n<p>we don\u2019t add noise; we create dialogue.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e097c7a70b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>social media strategy<\/h2>\n\n\n\n<p>social goes beyond posting content and adding follow icons on your website. it\u2019s about building relationships and trust with prospective customers \u2013 and building a community where you can provide frequent content and updates.&nbsp;<\/p>\n\n\n\n<p>social media complements other marketing efforts by providing additional benefits like seo, promotion and customer service. it&#8217;s also a great way for you to stay on top of the latest trends in digital marketing.<\/p>\n\n\n\n<p>we manage each of your channels with a fine-tuned strategy tailored to the nature of the social media platform and how your audience uses it. your social agenda must be a subset of your overall content marketing strategy. every tactic is mapped to specific goals.<\/p>\n\n\n\n<p>for example, if your goal is to increase marketing-qualified leads, your social strategist may suggest sharing your best case studies on linkedin to drive interest. or, if your purpose is to generate more on-site sales, they may propose that you optimize high-quality photos of your products with shopping tags on instagram.<\/p>\n\n\n\n<p>with user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.<\/p>\n\n\n\n<p>we constantly monitor the results to adeptly move with the mark. these proactive, timely adjustments ensure you \u2014 and your audience \u2014 don\u2019t miss out on being heard.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_2_discussions-engagement2.png\" alt=\"\" class=\"wp-image-97466\" width=\"526\" height=\"510\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_2_discussions-engagement2.png 526w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_2_discussions-engagement2-220x213.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_2_discussions-engagement2-350x339.png 350w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e09b67a70c\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">\u00c0 la carte services<\/h2>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">brafton offers numerous social media management \u00e0 la carte services to enhance your social presence. it\u2019s the perfect addition to fixed and continuous online marketing strategies that evolve over time. these one-time or extended digital marketing services can be tailored to accommodate small businesses or scaled to suit large enterprises.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"228\" height=\"126\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2020\/01\/assets_101.png\" alt=\"\" class=\"wp-image-117207\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/assets_101.png 228w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/assets_101-220x122.png 220w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>live-tweeting and <\/strong><br><strong>social media contest creation<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">we create custom specialized social posts and campaigns to complement your strategy, such as live-tweet events to organically increase your followers on twitter. our social strategists create and manage social media contests to convert followers and track lead generation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2020\/01\/brafton_targeted-email-marketing-services_mockup_08.png\" alt=\"testing\" class=\"wp-image-115815\" height=\"126\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>social media audits and <\/strong><br><strong>reporting<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">your social strategist uses programs like sprout social, google analytics and buzzsumo to deliver custom social reports. these reports dive deeper into specific projects and campaigns to offer insight into what\u2019s working and why. then we cater the next steps to these insights.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_26_strategy-1.png\" alt=\"\" class=\"wp-image-113359\" height=\"126\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>online advertising<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">social media advertising and pay-per-click (ppc) campaigns are tried and true ways to increase brand awareness and encourage more conversions within your chosen social media platform or on your website. whether you need facebook ads, display ads, text search engine ads or a combination of options, we have you covered.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2020\/01\/brafton_targeted-email-marketing-services_mockup_14.png\" alt=\"newsletter management\" class=\"wp-image-115791\" height=\"126\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>email marketing<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">we bolster your digital social media operations with email marketing campaigns and promotional newsletters. email can increase brand recognition and encourage engagement across channels. this gives you a medium through which you can establish connections with your audience, making it an excellent public relations pipeline.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e0a6f7a70d\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_3_active-community-outreach1.png\" alt=\"\" class=\"wp-image-97462\" width=\"410\" height=\"353\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_3_active-community-outreach1.png 547w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_3_active-community-outreach1-220x189.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/01\/social-consulting-assets_3_active-community-outreach1-350x301.png 350w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>staying relevant<\/h2>\n\n\n\n<p>your brand is personified uniquely on each social media channel. each channel also has its own village of residents. with website audits and competitor analysis, we gauge your brand\u2019s position in that community, ensuring you remain on top of mind.<\/p>\n\n\n\n<p>social media is a fast-moving space and so are your customers\u2019 expectations. with so many other brands competing in the same space, it\u2019s important to remain relevant and adapt and evolve your social media marketing strategies accordingly. to elevate your voice above competitors\u2019, we connect you with micro- and macro-influencers in your market. influencer outreach grows your audience base, increases brand awareness and funnels more conversions.<\/p>\n\n\n\n<p>your strategist monitors your profiles to keep your multi-channel presence fresh and engaging. that equals greater reach and continual relevance for your brand.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e0aad7a70e\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>evolving campaigns<\/h2>\n\n\n\n<p>social media is flexible. your strategy should be too.<\/p>\n\n\n\n<p>brafton\u2019s marketing experts stay abreast of updates and social media trends so we can adapt your strategy to keep up with your audience\u2019s expectations. our social media team is proactive in testing new approaches and modifying content to keep your audience engaged.<\/p>\n\n\n\n<p>don\u2019t let rapid changes in social media leave you in the dust. when you work with brafton, your strategy and goals evolve organically. the conversation never stops.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/03\/evolving-campaigns-large@2x-750x868.png\" alt=\"\" class=\"wp-image-98500\" width=\"375\" height=\"434\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e0b087a70f\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/lang2.dev.websites.brafton.com\/wp-content\/uploads\/2018\/03\/your-social-our-consulting-large@2x-750x734.png\" alt=\"\" class=\"wp-image-98499\" width=\"375\" height=\"367\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>your social, our consulting<\/h2>\n\n\n\n<p>brafton social media consultants make your relevant, engaging and results-driven social media presence possible. with a pulse on your branding and the conversations in your community, they pull every lever to increase impressions, engagement and business opportunities through organic and paid social media tactics.&nbsp;<\/p>\n\n\n\n<p>we consult with you to fully understand your goals and objectives \u2014 then develop a strategy to surpass them on each relevant social network. that includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.<\/p>\n\n\n\n<p>we track, measure and report the metrics that shape your social strategy. if something works, you\u2019ll see it. if something doesn\u2019t, we fix it.<\/p>\n\n\n\n<p>your social media marketing consultant provides the solutions your brand needs to amplify its online presence.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">get in touch<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_628e0b597a710\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">not in the us?<\/h2>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">we do social media consulting internationally:<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/brafton.co.uk\/social-media-marketing\/\">social media consulting uk<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/brafton.com.au\/social-media-marketing\/\">social consulting australia<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/social-media-agentur\/\">social consulting germany<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6286a7bc16af6\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\"><strong>your assigned strategist is the social media guru who helps your brand find its place in the social world. before you know it, you\u2019ll be leading the conversation.<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><strong>the mic is yours.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\">get started!<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":201,"featured_media":97458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>social media consulting services that keep you connected | brafton<\/title>\n<meta name=\"description\" content=\"brafton&#039;s team of experts will strategically amplify your brand&#039;s story, generating measurable outcomes and creating a powerful connection with your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"social media consulting services that keep you connected | brafton\" \/>\n<meta property=\"og:description\" content=\"brafton&#039;s team of experts will strategically amplify your brand&#039;s story, generating measurable outcomes and creating a powerful connection with your audience.\" \/>\n<meta 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