{"id":112386,"date":"2019-12-20t15:04:08","date_gmt":"2019-12-20t20:04:08","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=112386"},"modified":"2023-09-29t14:33:17","modified_gmt":"2023-09-29t18:33:17","slug":"paid-search-management","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/services\/paid-search-management\/","title":{"rendered":"paid search management"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_hero.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">paid search management<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">organic search optimization takes time. paid search helps you gain traffic faster.<\/p>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1556\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1556, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:15px\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our <a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_62a0c253c7a40\" class=\"brafton-blocks brafton-block__list full-width center-columns skinny remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">what is paid search?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">paid search marketing refers to a pay-per-click (ppc) model in which brands only pay when consumers click their ads. these ads appear on search engine results pages (serps) next to relevant organic results. this type of strategy is often called search engine marketing (sem).<\/p>\n\n\n\n<p class=\"has-text-align-center\">these days, paid search and ppc are synonymous. it\u2019s likely you\u2019ve seen these ads on almost every serp. you may also hear marketers simply refer to this strategy simply as search marketing.<\/p>\n\n\n\n<p class=\"has-text-align-center\">most paid search ads feature a header and short-form copy. they can also include a number of engaging elements like:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c812916eb\" class=\"brafton-blocks brafton-block__list full-width center-columns remove-padding skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_02_what-is-1.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>site links.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_03_what-is-2.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>phone numbers.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_04_what-is-3.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>consumer ratings.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_05_what-is-4.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>location information.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_06_what-is-5.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>product images and videos.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c8d8916ec\" class=\"brafton-blocks brafton-block__list full-width center-columns skinny reduce-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p class=\"has-text-align-center\">a ppc agency like brafton can recommend how much investment to place in a google ad or bing ad \u2014 or both. typically, a ppc ad campaign will use both search engines and be augmented by a paid ad on social media.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">though social media advertising is a separate discipline than paid search advertising, the motivation and effect of running an ad generally are similar. as such, paid search and paid social are great combinations together.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6294d5b4a93aa\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h3 class=\"has-text-align-left\"><strong>benefits of paid search<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<p>paid search is the fastest-growing ad format, with advertisers spending over $13 billion annually. with support from brafton\u2019s ppc experts, your campaigns can drive more traffic to your site, augmenting the power of your organic strategy.<\/p>\n\n\n\n<p>type a keyword into google or bing and the only thing you\u2019ll see ranking above the top organic spot is a paid advertisement.<\/p>\n\n\n\n<p>an effective paid search strategy places ads near highly relevant search results. this type of digital marketing uses a pay-per-click model, which means you only pay when someone clicks on your ad.<\/p>\n\n\n\n<p>among surveyed consumers, 75% say search ads make it easier to find the information they\u2019re looking for. in practice, 49% click on text ads, 31% on shopping ads and 19% on video ads.<\/p>\n\n\n\n<p>the success of your paid search campaigns relies on several factors:<\/p>\n\n\n\n<ul><li>pay-per-click bidding strategy.<\/li><li>search engine optimization strategy.<\/li><li>analytics capabilities.<\/li><\/ul>\n\n\n\n<p>each of these pieces must work in tandem to generate meaningful return on investment. brafton\u2019s expert paid search managers use advanced tools to assess keyword valuation, identify opportunities to leverage search volume and analytics reports to optimize conversions. all of these factors are built into your ppc campaign.<\/p>\n\n\n\n<p>in addition to appearing in a regular google search, ads can also be featured in other relevant google properties, such as google shopping and google maps. as a certified google partner, brafton can successfully execute a ppc campaign through a variety of channels, ensuring your brand is discoverable at all times.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_01_why-matters.png\" alt=\"\" width=\"377\" height=\"563\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>75% of consumers say search<\/strong><br><strong>ads make it easier to find the<\/strong><br><strong>information they\u2019re looking for.<br>____________<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c3b8c7a43\" class=\"brafton-blocks brafton-block__list full-width skinny remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<h3 class=\"has-text-align-center\"><strong>how does ad quality impact paid search ranking?<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">brafton\u2019s paid search strategists use enterprise software to optimize keywords, ad bids, ad spend, call to action text and other important factors. in fact, brands that submit high quality ads can actually end up paying less per click.<\/p>\n\n\n\n<p class=\"has-text-align-center\">here\u2019s how google determines the cost-per-click (cpc) of an ad:<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c9a5916ee\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_08_ad-quality-1.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">1. the advertiser makes a bid. this is the maximum amount they\u2019re willing to spend for a click.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2021\/09\/web-analytics-asset-4.png\" alt=\"\" width=\"242\" height=\"160\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">2. google determines the advertiser\u2019s quality score based on their click-through rate, keyword relevancy, historical ad performance and landing page relevance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_10_ad-quality-3.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">3. google calculates the advertiser\u2019s ad rank by multiplying the quality score by the maximum bid.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_11_ad-quality-4.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">4. google compares the ad rank to the advertiser\u2019s competitors, and assigns a cpc based on the competitiveness and popularity of the ad\u2019s keywords.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0ca13916ef\" class=\"brafton-blocks brafton-block__list full-width skinny remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p class=\"has-text-align-center\">generally, advertisers with a high quality score are rewarded with lower cpc and higher rankings. let us create quality ads so you can focus on growing your business.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632a2215da4f0\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_enterprise-seo-mockup_assets_9-1.png\" alt=\"\" width=\"396\" height=\"547\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:60%\">\n<h2>when should you use paid search?<\/h2>\n\n\n\n<p>paid search can be an ongoing monthly investment as part of a larger sem strategy or it can be keyword- or season-specific.&nbsp;<\/p>\n\n\n\n<p>paid search campaigns are most useful when:<\/p>\n\n\n\n<ul><li>needing a faster, predictable return on investment relative to search engine optimization (seo) or other efforts.<\/li><li>announcing a company merger or acquisition. ensuring your new or existing brand owns the top spot in serps and is appropriately redirecting traffic to the correct url is imperative after an m&amp;a.<\/li><li>promoting a new product or service offering in a crowded serp market.<\/li><li>promoting a local offering to a local market.<\/li><li>supporting organic efforts in a balanced search campaign.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c37cc7a41\" class=\"brafton-blocks brafton-block__list brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>our paid search managers are ppc experts<\/h2>\n\n\n\n<p>paid search campaigns managed by brafton support your search engine optimization (seo) and content marketing strategies by getting your messaging in front of relevant people immediately.<\/p>\n\n\n\n<p>ranking highly on a serp organically takes an average 90 to 180 days, depending on the search volume for your keywords and the competitiveness of your vertical. and that\u2019s assuming you have an awesome seo strategy and that you update that strategy periodically based on the findings of your analytics reports.<\/p>\n\n\n\n<p>data from google shows that search ads can increase brand awareness by 80%. that can be a huge advantage if you\u2019ve recently launched a new website or product page. a paid search campaign with google ads can be just the thing you need to improve that brand awareness.<\/p>\n\n\n\n<p>paid search isn\u2019t a magic bullet, however. brafton\u2019s experts make strategic decisions based on real data to help you outrank your competitors.<\/p>\n\n\n\n<p>although the average click-through rate for paid search ads is around 2%, ads in the first position see rates as high as 7.94%. our paid search managers possess deep knowledge of bidding strategies to help your ads reach the top spot.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_07_ppc-experts.png\" alt=\"\" width=\"466\" height=\"734\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>search ads can increase brand<br>awareness by 80%.<br>____________<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6517176e4f907\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h3 class=\"has-text-align-center\">how brafton can optimize your ppc efforts\u00a0<\/h3>\n\n\n\n<p>our in-house ppc experts will tailor best practices to the bespoke needs of your campaign&nbsp;\u2014 through a deep understanding of your campaign objectives, brafton will conduct the following five steps:<\/p>\n\n\n\n<h4><strong>step 1: determine keywords<\/strong><\/h4>\n\n\n\n<p>your dedicated content marketing specialist (cms) will conduct comprehensive keyword research to determine optimal targeting opportunities. this, in turn, ensures that your ad will be displayed to the right audiences within the optimal context \u2014 maximizing your campaign budget and outcomes.&nbsp;<\/p>\n\n\n\n<h4><strong>step 2: create the ads<\/strong><\/h4>\n\n\n\n<p>ad creation involves collaboration between writers, designers, content marketing specialists and ppc experts, each working together to produce an ad that is tailored to your brand and audience. we\u2019ll ensure that your ppc ad is of the highest quality, leading optimal leads to take the next step with your business.&nbsp;<\/p>\n\n\n\n<h4><strong>step 3: optimize your landing page<\/strong><\/h4>\n\n\n\n<p>it\u2019s one thing to create an excellent ad; it\u2019s another thing to convert leads through an excellent landing page. we adopt a multi-disciplinary approach to ensure that the full consumer journey is optimal and friction-free.&nbsp;<\/p>\n\n\n\n<h4><strong>step 4: set your bidding strategy&nbsp;<\/strong><\/h4>\n\n\n\n<p>your ppc specialist will analyze the various campaign logistics and determine the optimal bidding strategy, ensuring that your campaign is seen and engaged with by the right leads.&nbsp;<\/p>\n\n\n\n<h4><strong>step 5: review, report and repeat<\/strong><\/h4>\n\n\n\n<p>in another word: optimize. we\u2019ll review the metrics and make any necessary adjustments \u2014 leveraging what is working and removing what isn\u2019t. and, through regular reports, we\u2019ll keep you informed at each step of the ppc advertising journey.&nbsp;<\/p>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\" style=\"background-color:#86c1bf\"\n   >\n        <div class=\"img-container\">\n            <img src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/full-width-catalog.png\">\n        <\/div>\n        <div class=\"form-container\">\n        \n\n<form id=\"mktoform_1539\"><\/form>\n\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1539, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    let theform = form.getformelem()[0];\n    theform.setattribute(\"style\", \"width:100%;\");\n});<\/script>\n            <\/div>\n<\/div>\n\n\n<section id=\"block_63efb6df9c238\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\">social media success stories<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/clients\/case-studies\/rubbermaid-commercial-products-australia\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/02\/rubbermaid-cs-hero.jpg\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center has-white-color has-text-color\"><a href=\"\/\/www.hotgingerla.com\/clients\/case-studies\/rubbermaid-commercial-products-australia\/\"><strong>how brafton helped rubbermaid commercial products boost their conversions<\/strong><\/a><\/h3>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">the rubbermaid brand, leaders in home and food storage, partnered with brafton to optimize their ppc efforts. through our partnership, rubbermaid saw a 55% increase in site conversions and 341 conversions from paid search, among other positive results.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><em>\u00a0\u201cthe team at brafton are highly knowledgeable and are very responsible and reliable. they feel like an extension of our marketing team.\u201d<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">\u2013 christianne davis, campaign manager at rubbermaid commercial products, australia.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/clients\/case-studies\/rubbermaid-commercial-products-australia\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c460c7a44\" class=\"brafton-blocks brafton-block__list skinny remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">what makes brafton stand out from other ppc providers?\u00a0<\/h2>\n\n\n\n<p class=\"has-text-align-center\">as a marketing strategy, paid search is highly flexible. brafton\u2019s ppc experts can set up search campaigns, analyze results and fine-tune your strategy based on real-world data.<\/p>\n\n\n\n<p class=\"has-text-align-center\">this flexibility is good for getting the most from your spend, but it also means active management of your ppc campaign is necessary to achieve optimal results.<\/p>\n\n\n\n<p class=\"has-text-align-center\">our paid search strategists work collaboratively with you to understand your company, its mission and its current objectives. advanced analytics capabilities help them spot trends and make tactical adjustments.<\/p>\n\n\n\n<p class=\"has-text-align-center\">brafton\u2019s experienced ppc strategists will help you:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c480c7a45\" class=\"brafton-blocks brafton-block__list remove-padding full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_12_goals.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>define your goals:<\/strong><\/h3>\n\n\n\n<p>whether you want to get more site visits, newsletter sign ups or store visits, your strategist will steer your search campaign toward maximum results.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_15_bid-mgm.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>bid management:<\/strong><\/h3>\n\n\n\n<p>hands-on strategists will work with you to optimize and diversify your paid spend across display networks, retargeting campaigns and syndication platforms.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_13_ad-scale.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>determine your ad scale:<\/strong><\/h3>\n\n\n\n<p>should you target a local audience, or do your offerings have global appeal? find the right location groups to magnify your exposure to the right customers. your strategist can slice your messages into ad groups for more targeted search campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_16_performance.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>analyze performance:<\/strong><\/h3>\n\n\n\n<p>ongoing campaign analysis helps you gain important market intelligence. strategists periodically adjust tactics and spend based on performance reports. for instance, they can help you decide which ad extensions make sense for your goals.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_14_keywords.png\" alt=\"\" width=\"97\" height=\"104\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>identify keywords:<\/strong><\/h3>\n\n\n\n<p>competitive keywords can have a cpc of $50 or higher. knowledgeable ppc professionals find keywords that balance value, volume and relevance to your campaign goals.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_17_landing-pages.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>test landing pages:<\/strong><\/h3>\n\n\n\n<p>beyond the search campaign itself, ppc managers can help you improve your quality score by testing landing page efficiency. this step is crucial to converting site visitors to customers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_18_engaging-copy.png\" alt=\"\" width=\"97\" height=\"104\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h3><strong>understand your competition:<\/strong><\/h3>\n\n\n\n<p>you have a limited number of characters with which to grab attention and entice potential customers. paid search management ensures your ad copy is always aligned with customer search intent to make your ads appealing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0cb28916f0\" class=\"brafton-blocks brafton-block__list skinny reduce-padding-top full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<p class=\"has-text-align-center\">depending on your industry and target audience, your brafton strategist can help you launch thoughtful paid search campaigns on search engines like google and bing as well as syndication platforms such as taboola and outbrain.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0c5bbc7a46\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_paid-search-mgmt_mockup_19_launch.png\" alt=\"\" width=\"512\" height=\"519\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2><strong>launch a paid search campaign today<\/strong><\/h2>\n\n\n\n<p>google ads alone reaches more than 2 million websites and applications. not many other forms of marketing can influence such a wide marketplace.<\/p>\n\n\n\n<p>brafton\u2019s strategic paid search campaigns help you target potential customers who are most likely to be interested in your offer, wherever they happen to be online. this active audience is more likely to engage with your message when you have persuasive copy and an excellent ad experience.<\/p>\n\n\n\n<p>with help from brafton\u2019s promotions &amp; engagement team, you can support your ppc campaign management with shared expertise, responsive strategies and flexible tactics.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_64ee4f07eecf5\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\"><strong>not in the us?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">check out our international paid search management services:<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.co.uk\/services\/paid-search-management\/\">united kingdom<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com.au\/services\/paid-search-management\/\">australia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/leistungen\/sea-agentur\/\">germany<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6294db6bf1175\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\"><strong><strong><strong>click here to learn more about our paid search management services<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">contact us<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":174,"featured_media":0,"parent":111879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>exceed kpis with paid search management | brafton<\/title>\n<meta name=\"description\" content=\"trust brafton, the leading marketing agency, with your paid search management \u2014 yielding tangible business outcomes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/services\/paid-search-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"exceed kpis with paid 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