{"id":112556,"date":"2019-12-30t11:32:12","date_gmt":"2019-12-30t16:32:12","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=112556"},"modified":"2023-08-30t14:18:51","modified_gmt":"2023-08-30t18:18:51","slug":"sem-services","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/services\/sem-services\/","title":{"rendered":"sem services"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/sem-services_hero.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">sem services<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">organic content reigns in the age of non-interruptive marketing \u2013 but search engine marketing still has a seat at the table.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">our sem experts can help you use paid search as a strategic supplement to your content marketing campaigns.<\/p>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1570\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1570, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:14px\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our&nbsp;<a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_626fbe8962799\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>what is sem?<\/h2>\n\n\n\n<p>search engine marketing is a form of paid search advertising that promotes your content at the very top of search engine results pages (serps) based on the relevant keyword. the publisher of the paid ad, such as a google ad, pays a fee every time a user clicks on the search result, which means sem is a type of pay-per-click (ppc), or cost-per-click (cpc) advertising. conducting extensive keyword research will increase the success rate of clicks through your sem.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_01_what-is-sem.png\" alt=\"sem consulting\" width=\"480\" height=\"282\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fbf166279b\" class=\"brafton-blocks brafton-block__list skinny remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">why sem?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">digital marketing has largely pivoted away from ppc service in the past decade, as evidenced by the meteoric rise of content marketing.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\">nevertheless, sem and other forms of click advertising still have substantial strategic value when used prudently as part of a larger marketing strategy. some of the reasons why sem is important for your business&#8217;s digital marketing efforts include:<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6b7451c77\" class=\"brafton-blocks brafton-block__list remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>better ctr<\/h2>\n\n\n\n<p>click-through rates (ctr) for most forms of display advertising average less than 0.5%. this means that, of the users who see a display ad, less than half a percent will actually click on it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>by comparison, the average ctr for paid search campaigns is 2%. paid sem services are several times more likely to move the needle for your business than other forms of digital advertising.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_02_why-1.png\" alt=\"sem consulting\" width=\"480\" height=\"282\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6bb951c78\" class=\"brafton-blocks brafton-block__list remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_03_why-2.png\" alt=\"sem consulting\" width=\"452\" height=\"328\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>potential for quick results<\/h2>\n\n\n\n<p>making your way to page 1 of search results in google, bing and other search engines through organic content marketing takes time and effort \u2013 up to six months in many cases.&nbsp;<\/p>\n\n\n\n<p>as you build out your organic content and optimize your existing web pages to gain more visibility and perform better, sem can help provide some relief in the way of generating traffic. search engine marketing is not a substitute for an organic strategy; however, it can be useful for supporting the early phases of your content marketing efforts.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6bd851c79\" class=\"brafton-blocks brafton-block__list remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>brand awareness<\/h2>\n\n\n\n<p>non-paid search results on the first half of page 1 regularly see ctrs of up to 70% or higher, which is much better than the 2% delivered through paid search.&nbsp;<\/p>\n\n\n\n<p>nevertheless, paid search results are still the first listings users see as they scroll through page 1 of serps. this exposure can help build brand awareness by as much as 80% in some cases, according to google.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_04_why-3.png\" alt=\"sem consulting\" width=\"463\" height=\"240\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6bf651c7a\" class=\"brafton-blocks brafton-block__list remove-padding-bottom full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_05_why-4.png\" alt=\"sem consulting\" width=\"431\" height=\"263\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>shortcut to product pages<\/h2>\n\n\n\n<p>major search engines like google and bing provide ppc shopping ads that list toward the top of a serp.&nbsp;<\/p>\n\n\n\n<p>for b2b and b2c brands that sell products and services directly through their site or through other online marketing places, paid shopping ads basically provide a shortcut to the online point of sale.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6c1751c7b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>promotion for local services<\/h2>\n\n\n\n<p>more than 46% of all searches have local intent. for local services such as plumbing, landscaping and event planning, listing near the top of results could make the difference between business going to them or to a competitor.&nbsp;<\/p>\n\n\n\n<p>google offers local service ads that local-services businesses can use to rank higher in search results. unlike paid search, publishers pay for lead generation, not for clicks. leads count as phone calls, messages or bookings made through the ad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_06_why-5.png\" alt=\"sem consulting\" width=\"474\" height=\"275\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\" style=\"background-color:#86c1bf\"\n   >\n        <div class=\"img-container\">\n            <img src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/full-width-catalog.png\">\n        <\/div>\n        <div class=\"form-container\">\n        \n\n<form id=\"mktoform_1539\"><\/form>\n\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1539, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    let theform = form.getformelem()[0];\n    theform.setattribute(\"style\", \"width:100%;\");\n});<\/script>\n            <\/div>\n<\/div>\n\n\n<section id=\"block_629f6c4b51c7d\" class=\"brafton-blocks brafton-block__list skinny remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">how does sem work?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">search engine management is a type of ppc service that involves a bidding process, whereby publishers compete to list for search queries.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fbed46279a\" class=\"brafton-blocks brafton-block__list full-width remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>ppc sem<\/h2>\n\n\n\n<p>for google\u2019s search network, ad publishers bid for space based on the maximum amount they\u2019re willing to pay per click and the quality of the ad. google determines which cpc ads to display through the following process:<\/p>\n\n\n\n<ol><li>it multiplies the maximum bid by a quality score. the quality score is based on the page\u2019s relevance to the keywords used in the search query, the ctr of the page, past ad performance on that page and overall performance of the page.<\/li><li>the resulting score is the ad rank. only pages that meet the ad rank threshold are considered for display in a search query.<\/li><li>finally, google decides the order of the ads to post based on ad rank. the ad with the highest ranking takes the no. 1 spot.<\/li><\/ol>\n\n\n\n<p>with quality score as a factor, the highest bidder is not necessarily the winner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_07_how-1.png\" alt=\"strategy development\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6cbd51c7e\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_08_how-2.png\" alt=\"strategy development\" width=\"449\" height=\"506\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>local service ads<\/h2>\n\n\n\n<p>service-based businesses that sign up for local service ads determine a weekly budget for their ads in advance.<\/p>\n\n\n\n<p>unlike ppc marketing services, publishers pay per lead, which is a phone call or message. cost per lead varies based on the type of job and the local market. there is no bidding process. instead, google automatically determines which ads to post based on the following factors:<\/p>\n\n\n\n<ul><li>proximity to the searcher\u2019s location.<\/li><li>business hours.<\/li><li>number of reviews and the score of those reviews.<\/li><li>responsiveness to customer inquiries and requests.<\/li><li>any complaints about the business.<\/li><\/ul>\n\n\n\n<p>partnering with a specialized digital marketing team can provide the best search engine marketing service to your business \u2013 with the highest chance of success.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fbf506279c\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h2>seo vs sem<\/h2>\n\n\n\n<p>the main difference between search engine optimization (seo) and sem is that the former is unpaid.<\/p>\n\n\n\n<p>search engine optimization relies on organic, unpaid content to improve site visibility. this might include on-page optimization with technical seo and website copy optimized to rank for a specific keyword. it could also rely on off-page optimization through social media marketing, email marketing, backlink strategies and other off-site tactics.<\/p>\n\n\n\n<p>without strong seo and keyword research, sem can end up costing more money. this is because of the important role that quality score plays in determining cpc.<\/p>\n\n\n\n<p>optimizing your website or landing page to rank for certain keywords is therefore important for tempering the cost of ppc strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">learn more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_09_vs.png\" alt=\"why\" width=\"457\" height=\"514\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>the main difference between<\/strong><br><strong>search engine optimization<\/strong><br><strong>(seo) and sem is that the<\/strong><br><strong>former is unpaid.<br>____________<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629f6d2051c7f\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_sem_mockup_10_why-brafton.png\" alt=\"why\" width=\"490\" height=\"677\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<h2>why brafton for sem?<\/h2>\n\n\n\n<p>as a full-service digital marketing agency, brafton can take the reins on your sem campaign management. an expert sem agency gets you connected quickly and directly with your target audience. our ppc strategists can help you through every phase of the sem process.<\/p>\n\n\n\n<ul><li>setting goals for what you want to achieve through your paid campaign.<\/li><li>strategizing how to best use that spend.<\/li><li>setting up sem campaigns.<\/li><li>making recommendations for how to lower cpc while improving impressions; for instance, by optimizing your ad\u2019s landing page and improving your local seo.<\/li><li>crafting short-form ad copy that can improve ctr.<\/li><li>measuring kpis such as impressions, ctr, bounce rate, conversions and other metrics.<\/li><li>adjusting the strategy based on findings.<\/li><\/ul>\n\n\n\n<p>we utilize our wide scope of digital marketing services, including content creation, video and social media to increase ctrs even further, leading to maximum traffic and conversions on your website.&nbsp;<\/p>\n\n\n\n<p>we\u2019ll make sure you get what you pay for, and then some.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62b47a799e8d5\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">not in the us?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">check our international sem services:<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.co.uk\/services\/sem-services\/\">united kingdom<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com.au\/services\/sem-services\/\">australia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/leistungen\/sem-agentur\/\">germany<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fb494bd8d5\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\"><strong>click your way to better cpc campaigns.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\">contact us<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":260,"featured_media":0,"parent":111879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>sem services with proven serp impact | brafton<\/title>\n<meta name=\"description\" content=\"sem services from brafton can strengthen content marketing strategy, generating quick visibility while your organic content climbs the serp ladder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/services\/sem-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"sem services 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