{"id":114540,"date":"2019-12-30t11:42:11","date_gmt":"2019-12-30t16:42:11","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=114540"},"modified":"2023-08-30t14:16:19","modified_gmt":"2023-08-30t18:16:19","slug":"search-engine-marketing-consulting","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/services\/search-engine-marketing-consulting\/","title":{"rendered":"search engine marketing consulting"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/sem-consulting-02.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">search engine marketing consulting<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">search engine marketing can generate 150% more conversions from clicks than organic content \u2013 if you know how to use it as part of a bigger digital marketing strategy.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">and we do.<\/p>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1565\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1565, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:14px\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our&nbsp;<a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_629042a02d946\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:55%\">\n<h2><strong>paid search and organic: building your complete search strategy<\/strong><\/h2>\n\n\n\n<p><strong>search engine marketing <\/strong>is a form of advertising in which site publishers bid on specific keywords for the opportunity to be listed above organic search results.&nbsp;<\/p>\n\n\n\n<p><strong>organic search engine optimization<\/strong> (seo) is unpaid efforts to rank higher in search engine results pages (serps), including but not limited to:<\/p>\n\n\n\n<ul><li>content for seo.<\/li><li>link building.<\/li><li>targeted traffic generation through social media.<\/li><li>technical seo.<\/li><\/ul>\n\n\n\n<p>organic search results have significantly higher click-through rates than paid results. the top organic listing on page 1 of serps has a ctr of nearly 32, meaning it commands the biggest chunk of search engine traffic. despite listing above the first organic search listing, paid listings have an average ctr of a little less than 2%.<\/p>\n\n\n\n<p>on the other side of the seo world, you have <strong>paid search engine optimization<\/strong>. paid search is a form of digital marketing where search engines allow marketers to show ads on a search engine result page (serp). paid search advertising works on a pay-per-click model \u2014 meaning that you don&#8217;t pay until potential customers click on your ad.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:45%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-1.png\" alt=\"\" width=\"697\" height=\"1169\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:45%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-2.png\" alt=\"\" width=\"618\" height=\"513\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:55%\">\n<p>by contrast, the conversion rate of paid search results is more than 10x that of organic results. paid search can also help industry newcomers who want to grow their business build some much-needed brand awareness. low ctrs aside, paid search listings are still sitting pretty at the top of page 1.<br>when it comes to both paid and organic search, the key to success lies in visibility on the serp. by using both strategies instead of just one, you\u2019ll be better positioned to maximize your visibility and presence. at brafton, our sem consultants know how to merge the value of seo and sem in a complete, highly tailored, prescriptive online marketing strategy.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">learn more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629046782d949\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">brafton: your sem and seo specialists<\/h2>\n\n\n\n<p class=\"has-text-align-center\">brafton\u2019s sem consultants take a holistic approach to paid search to ensure it serves specific marketing goals \u2013 and they track every campaign each step of the way and pivot as needed to improve outcomes.<\/p>\n\n\n\n<p class=\"has-text-align-center\">even the most experienced marketers can find it difficult to develop an seo strategy that produces meaningful business results and a high return on investment. search engine algorithms are constantly changing, making it tricky to determine why your rankings suddenly slipped overnight. fortunately, you don\u2019t have to go it alone.<\/p>\n\n\n\n<p class=\"has-text-align-center\">by collaborating with content strategists and seo consultants on the larger marketing strategy, our sem experts ensure that no ad spend is misplaced. they also assess how other variables might influence the performance of your paid search efforts \u2013 lack of organic online presence, relatively poor search engine ranking, subpar meta descriptions, unengaging landing page copy and unintuitive site ux \u2013 and provide guidance on how to keep those factors from foiling your sem success.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>powering your digital marketing strategy with paid search<\/h2>\n\n\n\n<p>maximizing the value of paid search advertising requires a clear end goal. brafton can help you assess that end goal, and identify the opportunities to use paid search to achieve them:<\/p>\n\n\n\n<h3><strong>supplement your seo efforts<\/strong><\/h3>\n\n\n\n<p>organically improving online presence is a long game. it takes time and effort to rank for keywords, build up your backlink profile and optimize your site for maximum search visibility. paid search can help generate traffic, however little, in the interim.<\/p>\n\n\n\n<h3><strong>build brand awareness<\/strong><\/h3>\n\n\n\n<p>strategically targeting certain keywords for paid search can help get your listing in front of your target audience. even if the ctr isn\u2019t great, your presence on serps can improve brand recognition for a low cost \u2013 because with paid search, you only pay when a user clicks on the ad, but there is still some value in them just seeing it. case in point: paid search can build brand awareness by 80%.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-3.png\" alt=\"\" width=\"529\" height=\"769\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-4.png\" alt=\"\" width=\"826\" height=\"890\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h3><strong><strong><strong>improve local seo<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>google offers local service ads that local service companies such as electricians, plumbers and other local services can use to generate leads. unlike traditional paid search, ad publishers pay per lead, with a lead being a phone call, message or booking made through the ad.<\/p>\n\n\n\n<h3><strong>create remarketing lists for search ads (rlsa)<\/strong><\/h3>\n\n\n\n<p>google ads and other platforms make it easy to target users who have already visited your site. this is one of the most powerful features of paid search, and one of the most effective ways to supplement your seo campaigns by retargeting deeper-funnel leads.<\/p>\n\n\n\n<p>our sem consultants can also manage other ppc campaigns through the google ad network, content syndication channels, social media networks and other platforms. they can help you diversify and optimize your ad spend across these different networks to maximize results.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\" style=\"background-color:#86c1bf\"\n   >\n        <div class=\"img-container\">\n            <img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/02\/brafton-blog-article-page_uk_catalog-cta.png\">\n        <\/div>\n        <div class=\"form-container\">\n        \n\n<form id=\"mktoform_1539\"><\/form>\n\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1539, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    let theform = form.getformelem()[0];\n    theform.setattribue(\"style\", \"width:100%;\");\n});<\/script>\n            <\/div>\n<\/div>\n\n\n<section id=\"block_629048cd2d94a\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>in-depth keyword research<\/h2>\n\n\n\n<p>search engine marketing is a type of pay-per-click (ppc) marketing. each click on the paid listing comes with a fee called the cost-per-click (cpc).<\/p>\n\n\n\n<p>highly competitive keywords that many site publishers are attempting to rank for on both paid and organic search results can have a cpc of $50 or more. however, solely going for the most popular keywords won\u2019t produce the results you\u2019re looking for. instead, the trick to successful keyword research is to find the balance between the most competitive and least competitive keywords. using this approach, you\u2019ll start gradually seeing the growth across your web page\u2019s traffic, visibility and overall brand awareness.&nbsp;<\/p>\n\n\n\n<p>brafton\u2019s consultants work within the google ads and bing ads platforms, and consult other keyword research tools to create lists of industry-specific keywords within your budget and that align with your target audience\u2019s search intent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-5.png\" alt=\"\" width=\"821\" height=\"625\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-6.png\" alt=\"\" width=\"808\" height=\"1311\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>if your page has a high quality<\/strong><br><strong>score, you can earn a lower cpc<\/strong><br><strong>rate and beat out higher bidders.<\/strong><br><strong>____________<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>landing page and metadata optimization<\/h2>\n\n\n\n<p>every paid ad needs a landing page destination after a user clicks. on the google ads platform, a \u201cquality score\u201d is given to that landing page. the quality score is based on the performance of that web page, including its ctr, keyword relevance and various other factors.<\/p>\n\n\n\n<p>if your page has a high quality score, you can earn a lower cpc rate and beat out higher bidders.<\/p>\n\n\n\n<p>brafton\u2019s sem consultants can make recommendations for how to improve quality score of the landing pages you use in your paid search ads in several ways:<\/p>\n\n\n\n<h3><strong>keyword optimization<\/strong><\/h3>\n\n\n\n<p>in addition to identifying optimal keywords, we can conduct additional research that will improve your page\u2019s relevance to those keywords. our in-house team of writers can optimize existing copy or craft new copy to help improve the quality score of the page.<\/p>\n\n\n\n<h3><strong>a\/b testing<\/strong><\/h3>\n\n\n\n<p>our consultants test the efficacy of different landing pages for various keyword campaigns. this can help improve quality score, more precisely target the right audience and boost overall customer conversions.<\/p>\n\n\n\n<h3><strong>ux and design audits<\/strong><\/h3>\n\n\n\n<p>we can assess your landing page\u2019s ux using heat mapping and other forms of analysis to ensure that it\u2019s optimized to drive conversions. we can also build out custom calls-to-action and help you optimize forms.<\/p>\n\n\n\n<h3><strong>meta description analysis and updates<\/strong><\/h3>\n\n\n\n<p>meta descriptions for paid search listings have a significant impact on ctr. our consultants can craft keyword-optimized meta descriptions for each of your ads that encourage prospects to take action, and conduct a\/b testing to make data-driven decisions about what descriptions perform the best.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629049a62d94b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">sem with purpose<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<p>search engine marketing is only valuable when it\u2019s integrated into a larger marketing campaign.<\/p>\n\n\n\n<p>brafton\u2019s sem consultants will take the time to understand your business objectives and marketing goals, and help you develop paid search strategies and other marketing services that will actually move the needle.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/12\/brafton_semconsultung_asset-7.png\" alt=\"\" width=\"447\" height=\"535\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62b47a799e8d5\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">not in the us?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">check our international search engine marketing services:<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.co.uk\/services\/search-engine-marketing-consulting\/\">united kingdom<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com.au\/services\/search-engine-marketing-consulting\/\">australia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/leistungen\/seo-beratung\/\">germany<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_61e079e46dc15\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:rgb(52,71,84);\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\">consult our experts.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\"><strong>contact us<\/strong><\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":247,"featured_media":0,"parent":111879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>brafton search engine marketing consulting: goal-oriented seo strategy<\/title>\n<meta name=\"description\" content=\"as a seo pioneer, brafton can steer your paid and organic campaigns in the right direction with best-in-class search engine marketing consulting services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/services\/search-engine-marketing-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brafton search engine marketing consulting: goal-oriented seo strategy\" \/>\n<meta property=\"og:description\" content=\"as a seo pioneer, brafton can steer your paid and organic campaigns in the right direction with best-in-class search engine 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