{"id":115355,"date":"2021-10-12t08:47:16","date_gmt":"2021-10-12t12:47:16","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=115355"},"modified":"2023-09-21t12:26:12","modified_gmt":"2023-09-21t16:26:12","slug":"email-marketing-consulting","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/","title":{"rendered":"email marketing consulting"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/email-marketing-consulting-02.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\"><strong>email marketing consulting<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">email marketing is one of the most important tools in your arsenal. the return on investment outpaces many other marketing touchpoints, and email\u2019s versatility means you can use it for brand awareness, lead generation, nurturing, conversion and more.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">not sure how to make the most of your email marketing opportunities? that\u2019s where brafton\u2019s email marketing consulting services come into play. our expert consultants can help with everything from creating the perfect email marketing campaign to writing unforgettable email copy.<\/p>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1571\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1571, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-small-font-size\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our&nbsp;<a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_621e365fcc0af\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h2>why you need an email<br>marketing strategy<\/h2>\n\n\n\n<p>email should be a big part of any digital marketing campaign. this channel helps brands reach large swaths of potential customers quickly and easily. whatever business or commercial goals you\u2019ve set for your next campaign, email marketing can help your company achieve them.<\/p>\n\n\n\n<p>email marketing strategies can help you score big wins by:<\/p>\n\n\n\n<ul><li>building brand awareness.<\/li><li>generating qualified leads.<\/li><li>nurturing your top sales prospects.<\/li><li>creating meaningful conversions that directly translate into more sales and higher revenue.<\/li><\/ul>\n\n\n\n<p>brafton\u2019s experienced email marketing consultant team will craft the right email marketing strategy to match your industry, customers and goals. take advantage of our email marketing service to reach a wider audience and bring in more qualified leads.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_621e4190cc0b1\" class=\"brafton-blocks brafton-block__list skinny remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">what to expect from brafton&#8217;s email marketing consulting services<\/h2>\n\n\n\n<p class=\"has-text-align-center\">we offer end-to-end email marketing consulting services, supporting every aspect of your strategy and working to deliver real results that benefit your brand. our email marketing consultant team can help launch any type of campaign or strategy, including:<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a1d9b17d9d5\" class=\"brafton-blocks brafton-block__list remove-padding wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<ul><li>targeted asset launches.<\/li><li>drip email.<\/li><li>lead generation.<\/li><li>prospect nurturing.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:50%\">\n<ul><li>email newsletter campaigns.<\/li><li>automated email messaging and synchronized sends.<\/li><li>content-driven outreach.<\/li><li>email analytics and actionable insights.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_621e4390cc0b4\" class=\"brafton-blocks brafton-block__list remove-padding-bottom reduce-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h3><strong>performance-driven email marketing<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p>writing great emails is one thing. end-to-end, data-driven email marketing \u2014 complete with social media tie-ins, effective automation and client personas \u2014 is another thing entirely.&nbsp;<\/p>\n\n\n\n<p>through it all, our email marketing consultant team uses data and advanced analytics to guide your strategy and continually improve outreach efforts. we evaluate a number of metrics to accurately assess email campaign performance, address execution gaps and improve upon established strengths. these metrics include:<\/p>\n\n\n\n<ul><li>click-through rates.<\/li><li>email deliverability.<\/li><li>open rates.<\/li><li>conversion rate.<\/li><li>newsletter subscriptions.<\/li><li>subscriber list growth.<\/li><\/ul>\n\n\n\n<p>our specialists are well-versed in the latest best practices and can transform any marketing campaign or email program into a winner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-16.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_621e4436cc0b5\" class=\"brafton-blocks brafton-block__list brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-17.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h3><strong>email software automation platforms<\/strong><\/h3>\n\n\n\n<p>brafton uses a number of marketing automation, email marketing software and campaign monitor tools to improve your efforts and match your capabilities to your aspirations. our email marketing consultant teams help strategize and program campaigns in marketo, hubspot, pardot and other leading email solutions.&nbsp;<\/p>\n\n\n\n<p>automation also allows your brand to reach the largest audience possible with minimal effort. you\u2019ll be able to:<\/p>\n\n\n\n<ul><li>create customized subject lines based on diligently crafted email templates and client personas.<\/li><li>plan out a release schedule that sends the right message at the right time.<\/li><li>develop drip email campaigns that evolve depending on how recipients respond.<\/li><li>program automated emails that are triggered by user behavior on your website.<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\" style=\"background-color:#86c1bf\"\n   >\n        <div class=\"img-container\">\n            <img src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/full-width-catalog.png\">\n        <\/div>\n        <div class=\"form-container\">\n        \n\n<form id=\"mktoform_1539\"><\/form>\n\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1539, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    let theform = form.getformelem()[0];\n    theform.setattribute(\"style\", \"width:100%;\");\n});<\/script>\n            <\/div>\n<\/div>\n\n\n<section id=\"block_621e3e5acc0b0\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">how to start your email marketing campaign<\/h2>\n\n\n\n<p class=\"has-text-align-center\">every email marketing campaign needs a detailed strategy to target the right audience and deliver results. brafton has established a can\u2019t-miss, step-by-step process to support any commercial goals.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629dc32ba4ec4\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:66.6%\">\n<h3><strong>step 1: define your readers<\/strong><\/h3>\n\n\n\n<p>your target audience informs every aspect of digital marketing, especially when it comes to your email campaign. client personas will determine everything from the messaging and tone to sending frequency.&nbsp;<\/p>\n\n\n\n<p>to devise the best email marketing strategy for your business, we must outline whom we\u2019re trying to reach:<\/p>\n\n\n\n<ul><li>are you marketing to them as regular consumers, business users or both?<\/li><li>are they familiar with your brand or is this an awareness campaign?<\/li><li>have they signed up for your newsletter or email list?<\/li><li>are they a returning customer or a prospect who hasn\u2019t made a purchase yet?<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.3%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-14.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629dc391a4ec5\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-15.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h3><strong>step 2: build an email list<\/strong><\/h3>\n\n\n\n<p>once you have a broad idea of who you want to target, you can dig deeper and create an email list filled with qualified leads, potential prospects or former customers.<\/p>\n\n\n\n<p>brafton can help build out a subscriber list by developing conversion-oriented content that features:<\/p>\n\n\n\n<ul><li>sign-up forms.<\/li><li>email newsletter enrollments.<\/li><li>event registration opportunities.<\/li><li>other calls to action.<\/li><\/ul>\n\n\n\n<p>segmenting your sales targets even further will refine your email lists, letting you create dedicated campaigns for specific audiences based on their level of engagement, position in the sales funnel and more.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_629dc3a9a4ec6\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:66.6%\">\n<h3><strong>step 3: start marketing<\/strong><\/h3>\n\n\n\n<p>once we\u2019ve identified your target audience and developed an email list that supports your overall digital marketing strategy, it\u2019s time to bring your campaign to life.<\/p>\n\n\n\n<p>need help creating the actual email content? we can tackle specific aspects of email content creation, or take over from start to finish:<\/p>\n\n\n\n<ul><li>writing the email copy.<\/li><li>designing custom imagery.&nbsp;<\/li><li>developing email templates.&nbsp;<\/li><li>much more.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.3%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2017\/08\/newsletter-writing_email-newsletter-value.png\" alt=\"\" width=\"302\" height=\"415\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63122f6576c84\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.3%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/11\/brafton_email-marketing-agency-edit-assets_asset-1.png\" alt=\"\" width=\"284\" height=\"357\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<h3><strong>step 4: execute, measure, adjust and repeat<\/strong><\/h3>\n\n\n\n<p>our email marketing consultants also take the necessary steps to monitor and track your email marketing campaign, gathering insights that will measure your success in ways that matter. with this information, you\u2019ll be able to see which choices had the biggest impact, which approaches were best received among audience members and how to adjust your strategy moving forward.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63dac042113c9\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">our capabilities<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2022\/11\/activecampaign_logo.svg_-750x82.png\" alt=\"\" class=\"wp-image-158290\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2022\/11\/pardotlogo.png\" alt=\"\" class=\"wp-image-158285\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"395\" src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120-750x395.jpg\" alt=\"\" class=\"wp-image-105520\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120-750x395.jpg 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120-220x116.jpg 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120-350x184.jpg 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120-768x405.jpg 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/marketo-logo-e1559938969120.jpg 1000w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2023\/02\/apollo-logo-750x186.png\" alt=\"\" class=\"wp-image-158998\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2023\/02\/logo-zoominfo-750x137.png\" alt=\"\" class=\"wp-image-159003\" width=\"244\" height=\"44\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2023\/02\/logo-constant-contact-750x209.png\" alt=\"\" class=\"wp-image-159008\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:17%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2022\/11\/mailchimp-logo-2018-present-750x422.png\" alt=\"\" class=\"wp-image-158275\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"239\" height=\"132\" src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2022\/10\/hubspot.png\" alt=\"\" class=\"wp-image-157679\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/10\/hubspot.png 239w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/10\/hubspot-220x122.png 220w\" sizes=\"(max-width: 239px) 100vw, 239px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:17%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63122fc976c85\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">email marketing faqs<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>is email marketing still important?<\/strong><\/h3>\n\n\n\n<p>the rise of social media marketing and other highly immersive approaches has not made email marketing any less relevant. in fact, these other marketing tools only serve to enhance your email strategy.<\/p>\n\n\n\n<p>say a potential customer has been interacting with you on social media. they want more information, but they\u2019re looking for that same convenience, simplicity and value. email is a logical next step \u2014 because while it gives the potential customer more information about your brand, it retains the quick, easy format of a twitter post or other social media interaction.<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>what are the benefits of email marketing?&nbsp;<\/strong><\/h3>\n\n\n\n<p>email marketing is a convenient way to stay connected with existing and potential customers alike. because you can tailor your content based on different personas or email lists, you\u2019ll always be able to offer content that feels customized and valuable \u2014 no matter where the user is in the customer journey.<\/p>\n\n\n\n<p>email marketing also creates new opportunities, like the ability to send surveys or otherwise gather feedback. this doesn\u2019t just help improve your services; it also encourages your audience to think deeply about your brand and interact on a new level.<\/p>\n\n\n\n<p>another important benefit of email marketing is its flexibility. once you\u2019ve developed an email list, you can use those contacts for all kinds of marketing \u2014 from new product announcements to event invites.&nbsp;<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3><strong>does email marketing fit into a larger digital marketing strategy?<\/strong><\/h3>\n\n\n\n<p>keep in mind that email marketing, while crucial, is not the only tool in your digital marketing arsenal. you should also use approaches like social media marketing and search engine optimization to immerse customers in your brand story.<\/p>\n\n\n\n<p>these tools work together to create an omnichannel experience. a customer who reads your blog wants to hear the same voice in your emails and on social media. luckily, these tools can feed into one another and promote more interaction with your company depending on the customer\u2019s preferred channel. for example, an email might have a link to your company\u2019s latest explainer video, which you can encourage users to share on their favorite social media platforms.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63122fe276c86\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">how do you choose an email marketing agency?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">there\u2019s no shortage of email marketing agencies out there. how do you choose one that will align with your expectations and create a campaign that delivers results?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>here are a few things to look for:<\/p>\n\n\n\n<ul><li><strong>a strong team: <\/strong>no email marketing consultant can flourish alone. they need a team of strategists and creators to help bring your campaign to life.<\/li><li><strong>a proven approach: <\/strong>make sure you choose a digital marketing agency with a significant track record of success in email marketing across multiple industries and company sizes.<\/li><li><strong>omnichannel expertise: <\/strong>don\u2019t limit yourself by choosing an agency that only works in email marketing; instead, look for omnichannel expertise that will help you plan an email campaign that complements your overall marketing strategy.<\/li><li><strong>a creative spark: <\/strong>email marketing has been around for quite some time, which means customers are losing interest in approaches they\u2019ve seen over and over again. to avoid client boredom, look for an email marketing agency that views every email as an opportunity to be creative and help your brand stand out.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brafton.co.uk\/wp-content\/uploads\/2019\/12\/brafton_digital-marketing-services_mockup_24_why-brafton.png\" alt=\"\" width=\"460\" height=\"739\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_64ee4f07eecf5\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\"><strong>not in the us?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">check out our international email marketing consulting services:<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.co.uk\/services\/email-marketing-consulting\/\">united kingdom<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com.au\/services\/email-marketing-consulting\/\">australia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/leistungen\/newsletter-agentur\/\">germany<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_621e44b6cc0b6\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\"><strong>consult our experts.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">contact us<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":247,"featured_media":0,"parent":111879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>email marketing consulting that drives roi | brafton<\/title>\n<meta name=\"description\" content=\"brafton&#039;s email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"email marketing consulting that drives roi | brafton\" \/>\n<meta property=\"og:description\" content=\"brafton&#039;s email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.\" \/>\n<meta property=\"og:url\" content=\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/\" \/>\n<meta property=\"og:site_name\" content=\"brafton\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21t16:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@brafton\" \/>\n<meta name=\"twitter:label1\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"website\",\"@id\":\"\/\/www.hotgingerla.com\/#website\",\"url\":\"\/\/www.hotgingerla.com\/\",\"name\":\"brafton\",\"description\":\"news content marketing\",\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.hotgingerla.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inlanguage\":\"en-us\"},{\"@type\":\"imageobject\",\"@id\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#primaryimage\",\"inlanguage\":\"en-us\",\"url\":\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png\",\"contenturl\":\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png\",\"width\":753,\"height\":1335,\"caption\":\"email marketing\"},{\"@type\":\"webpage\",\"@id\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#webpage\",\"url\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/\",\"name\":\"email marketing consulting that drives roi | brafton\",\"ispartof\":{\"@id\":\"\/\/www.hotgingerla.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#primaryimage\"},\"datepublished\":\"2021-10-12t12:47:16+00:00\",\"datemodified\":\"2023-09-21t16:26:12+00:00\",\"description\":\"brafton's email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.\",\"breadcrumb\":{\"@id\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.hotgingerla.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"services\",\"item\":\"\/\/www.hotgingerla.com\/services\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"email marketing consulting\"}]}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"email marketing consulting that drives roi | brafton","description":"brafton's email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/","og_locale":"en_us","og_type":"article","og_title":"email marketing consulting that drives roi | brafton","og_description":"brafton's email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.","og_url":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/","og_site_name":"brafton","article_modified_time":"2023-09-21t16:26:12+00:00","og_image":[{"url":"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png"}],"twitter_card":"summary_large_image","twitter_site":"@brafton","twitter_misc":{"est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"website","@id":"\/\/www.hotgingerla.com\/#website","url":"\/\/www.hotgingerla.com\/","name":"brafton","description":"news content marketing","potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.hotgingerla.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inlanguage":"en-us"},{"@type":"imageobject","@id":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#primaryimage","inlanguage":"en-us","url":"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png","contenturl":"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/01\/brafton_emailmarketing_asset-13.png","width":753,"height":1335,"caption":"email marketing"},{"@type":"webpage","@id":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#webpage","url":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/","name":"email marketing consulting that drives roi | brafton","ispartof":{"@id":"\/\/www.hotgingerla.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#primaryimage"},"datepublished":"2021-10-12t12:47:16+00:00","datemodified":"2023-09-21t16:26:12+00:00","description":"brafton's email marketing consulting services will guide you on email marketing best practices, ensuring your business stays ahead.","breadcrumb":{"@id":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.hotgingerla.com\/services\/email-marketing-consulting\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.hotgingerla.com\/"},{"@type":"listitem","position":2,"name":"services","item":"\/\/www.hotgingerla.com\/services\/"},{"@type":"listitem","position":3,"name":"email marketing consulting"}]}]}},"_links":{"self":[{"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/pages\/115355"}],"collection":[{"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/comments?post=115355"}],"version-history":[{"count":4,"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/pages\/115355\/revisions"}],"predecessor-version":[{"id":173424,"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/pages\/115355\/revisions\/173424"}],"up":[{"embeddable":true,"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/pages\/111879"}],"wp:attachment":[{"href":"\/\/www.hotgingerla.com\/wp-json\/wp\/v2\/media?parent=115355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}