{"id":124728,"date":"2020-09-22t15:38:33","date_gmt":"2020-09-22t19:38:33","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=124728"},"modified":"2023-10-05t14:09:36","modified_gmt":"2023-10-05t18:09:36","slug":"what-is-a-newsletter","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/what-is-a-newsletter\/","title":{"rendered":"what is a newsletter? why it&#8217;s important &#038; how to create one"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/what-is-a-newsletter-hero-img.jpg);background-position:center center;\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center is-style-has-shadow has-white-color has-text-color\"><strong>what is a newsletter? the ultimate guide<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center\"><span class=\"tadv-color\" style=\"color: #ffffff;\">a newsletter could be one of your most valuable and sustainable marketing tools.<\/span><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_62c2f6499edfd\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>if your business doesn\u2019t currently have an email newsletter, you should consider starting one. backed by a strong strategy, email marketing campaigns can deliver stable return on investment (roi) as well as other value-add benefits.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\">what is a newsletter?<\/h2>\n\n\n\n<p>a newsletter is a tool used by businesses and organizations to share relevant and valuable information with their network of customers, prospects and subscribers. newsletters give you direct access to your audience\u2019s inbox, allowing you to share engaging content, promote sales and drive traffic to your website.<\/p>\n\n\n\n<p>additionally, email campaigns are also easy to measure, which means you can track your progress and make meaningful adjustments that lead to more wins.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"do newsletter marketing right and shine in the spotlight\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/p7mjin1ittq?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62c2f65f9edfe\" class=\"brafton-blocks brafton-block__list full-width skinny reduce-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">table of contents<\/h2>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#section1\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-1.png\" alt=\"\" width=\"835\" height=\"834\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section1\">1. newsletter best practices<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section2\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-2.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section2\">2. monthly newsletter (send frequency information)<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"#section3\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-3.png\" alt=\"\" width=\"834\" height=\"834\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section3\">3. how to create a newsletter<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section4\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-4.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section4\">4. naming your newsletter<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section5\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-5.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section5\">5. how to write a newsletter<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section6\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-6.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section6\">6. how to use a newsletter to drive marketing and business goals<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section7\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-7.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section7\">7. tracking the performance of a newsletter campaign<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section8\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-8.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section8\">8. newsletter ideas<\/a><\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"#section9\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_toc-9.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-off-black-color has-text-color\" style=\"font-size:25px\"><strong><a href=\"#section9\">9. best of breed newsletter examples<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6323717aa7c1f\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-1.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2 id=\"section1\"><strong>1. newsletter best practices<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62c2f7e09ee00\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>newsletters are a cornerstone of any email marketing strategy. enterprises and small businesses alike can gain extremely valuable benefits from developing a monthly newsletter. to maximize your results, you need to ensure that your newsletter is tailored to reach targeted recipients.<\/p>\n\n\n\n<h3><strong>three pillars of a great newsletter: design, content and value<\/strong><\/h3>\n\n\n\n<p>every great newsletter starts with design. without a sleek, responsive design strategy, it won\u2019t matter how great and compelling the content is. your newsletter should be easy to navigate and have clear calls to action that drive readers back to your website where they can engage with your conversion landing pages. key elements of an eye-catching newsletter include:<\/p>\n\n\n\n<ul><li><strong>headers:<\/strong>&nbsp;like the glossy pages of a magazine, your newsletter should have a masthead that reflects your branding and encourages your audience to keep reading.<\/li><li><strong>logos:<\/strong>&nbsp;your brand logo should set the tone of the color scheme and remind readers who is responsible for valuable content in their inbox.<\/li><li><strong>imagery:<\/strong>&nbsp;depending on your brand, your newsletters should contain either vibrant photos, vivid illustrations or a combination of the two.<\/li><li><strong>content layout:<\/strong>&nbsp;using headers and subheadings will ensure that readers can easily navigate the newsletter and understand the content at a glance.<\/li><li><strong>personalized content:<\/strong>&nbsp;when possible, include personalization elements such, as addressing the newsletter to each subscriber by name. you\u2019ll need to connect your customer relationship management (crm) data to make that possible.<\/li><\/ul>\n\n\n\n<p>the content within your newsletter should be highly relevant to your audience and it should provide immediate value. that means the content needs to help your readers in some way, whether that\u2019s by keeping them informed on the latest industry trends and news or by providing tips and insights on a specific topic.<\/p>\n\n\n\n<h3><strong>building a strong subscriber list<\/strong><\/h3>\n\n\n\n<p>every reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer. after building the newsletter itself, developing a strategy to gain subscribers is the next most important aspect of your strategy to consider. here are some tactics you can use to start growing your newsletter subscriber list today:<\/p>\n\n\n\n<ul><li><strong>create a gated landing page:<\/strong>&nbsp;gated content like ebooks and white papers are extremely useful for obtaining email subscribers. develop a landing page that previews the high-value asset, and ask for visitor email addresses in exchange for the download.<\/li><li><strong>use image-based calls-to-action:&nbsp;<\/strong>adding eye-catching ctas to your blog posts will encourage visitors to sign up for your list. use images and action-oriented language to catch the attention of blog readers.<\/li><li><strong>ask for email addresses upon checkout:<\/strong>&nbsp;people who purchase your products today are more likely to buy from you in the future compared to brand new leads. get the email addresses of your customers to send them receipts, updates and newsletters.<\/li><li><strong>use trial periods:<\/strong>&nbsp;many software-as-a-service (saas) businesses utilize trial periods to convince potential customers to make a full purchase. include a newsletter opt-in when visitors sign up for the free trial.<\/li><li><strong>host or sponsor an event:<\/strong>&nbsp;webinars, workshops and networking events are perfect platforms for building your subscriber base. offer a freebie such as a high-value piece of content to encourage sign-ups.<\/li><li><strong>update your email signature:<\/strong>&nbsp;if your salespeople regularly reach out to potential clients via email, you can score more subscribers by adding a small cta to everyone\u2019s email signature.<\/li><li><strong>convert your social media followers:<\/strong>&nbsp;if someone follows you on social media, there\u2019s a better chance that they\u2019ll be interested in staying up to date with your brand via email. promote the benefits of your newsletter \u2014 such as exclusive content \u2014 on a few social posts every month.<\/li><\/ul>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong>ensuring maximum deliverability<\/strong><\/h3>\n\n\n\n<p>did you know that on average, 27.6% of emails sent to business addresses&nbsp;<a href=\"https:\/\/returnpath.com\/newsroom\/20-commercial-permissioned-emails-not-delivered-inboxes-united-states-canada-according-new-return-path-study\/#:~:text=on%20average%2c%2027.6%25%20of%20commercial,don't%20reach%20the%20inbox.&amp;text=%e2%80%9chowever%2c%20as%20isps%20continue%20their,receive%20aren't%20being%20delivered.\" target=\"_blank\" rel=\"noreferrer noopener\">never actually reach the inbox<\/a>? between internet service provider (isp) spam protocols, email service provider algorithms and individual account settings, commercial-intent emails face a kind of digital obstacle course to reach your audience. that means there\u2019s a 1 in 4 chance that your emails aren\u2019t being received by your audience.<\/p>\n\n\n\n<p>to increase the deliverability of your messages, you need to follow some simple yet important steps:<\/p>\n\n\n\n<ul><li><strong>build your reputation:<\/strong>&nbsp;if you\u2019ve never sent marketing emails and then unleash a flood of messages to your subscribers, your isp could flag your account as spam. start slow and build trust.<\/li><li><strong>keep your list clean:<\/strong>&nbsp;list hygiene is&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/email-list-management\/\">crucial to your success<\/a>. regularly sweep your lists for duplicate addresses, typos and accounts that bounce emails back to you.<\/li><li><strong>give readers the option to leave:<\/strong>&nbsp;under the can-spam act of 2003, you\u2019re legally obligated to&nbsp;<a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener\">give readers the option to unsubscribe<\/a>&nbsp;from your list at any time. that usually means placing an unsubscribe link in the footer of every email.<\/li><li><strong>make your emails mobile friendly:<\/strong>&nbsp;the majority of emails are&nbsp;<a href=\"https:\/\/returnpath.com\/newsroom\/mobile-now-preferred-platform-reading-email-half-email-opens\/#:~:text=during%20the%20period%20analyzed%2c%2055,37%20percent%20to%2028%20percent.\" target=\"_blank\" rel=\"noreferrer noopener\">opened on mobile devices<\/a>, so you need to make sure your newsletter templates display well on small screens. html emails display well on mobile devices, but make sure your code is clean to avoid getting marked as spam.<\/li><li><strong>outsource your email list management:&nbsp;<\/strong>managing your email subscriber list can quickly become a full time job. as one of your most important marketing assets, you can\u2019t afford to get labeled as spam by an isp. list management, which includes removing defunct addresses, ensures maximum deliverability. outsourcing this routine task can give you more time to focus on growing your business.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/email-list-management\/\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/05\/email-list-management-hero.png\" alt=\"\" width=\"463\" height=\"133\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"over-white\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/email-list-management\/\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">the basics of email list management<\/span><\/strong><\/a><\/h3>\n\n\n\n<p id=\"section2\">thorough email list management is a prerequisite to creating and sending targeted, compelling emails that&#8230;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/email-list-management\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632383afa7c21\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-2.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2><strong><span class=\"tadv-color\" style=\"color: #ffffff;\">2. monthly newsletter<br>(send frequency information)<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632383b9a7c22\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>how frequently should you send your newsletter? you don\u2019t want to annoy your subscribers, but also want to keep them engaged. so what\u2019s the best send frequency? a&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/monthly-newsletter\/\">monthly newsletter<\/a>&nbsp;is the most common cadence, as it\u2019s not too frequent to bother your audience and it provides you with enough time to develop fresh content. however, some brands do see success with weekly or even daily email blasts.<\/p>\n\n\n\n<p>ultimately, it\u2019s up to the nature of your business model and the preferences of your audience. if you\u2019re not sure what the right cadence is for your brand, consider offering options. when readers sign up for your list, give them the choice to opt-in to daily, weekly or monthly emails. this also allows you to segment your audience based on interest level, giving you another way to fine-tune your messaging. most email marketing platforms provide automation features to ensure your messages go out on time.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/monthly-newsletter\/\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/08\/generic-image.jpeg\" alt=\"\" width=\"463\" height=\"133\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/monthly-newsletter\/\">the ins and outs of creating a monthly newsletter (infographic)<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section3\">when it comes to email newsletters, take a note from tiktok: less is more.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/monthly-newsletter\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632385c6a7c23\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-3.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2><strong><span class=\"tadv-color\" style=\"color: #424143;\">3. how to create a newsletter<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_632385d0a7c24\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>the first step to creating an email newsletter is to determine your goals. is your newsletter meant to convert customers or just keep your brand at top of mind? then select a few metrics for how you\u2019ll measure your success (more on that later).<\/p>\n\n\n\n<p>with your goals determined, you\u2019ll have a clear understanding of the type of content you should include. from there, you can build an email template that suits your branding. use your brand colors, include your logo and make it easy to browse through the newsletter content. it\u2019s best to work with a graphic designer and web developer at this stage so you know your newsletter will display properly when viewed on different devices.<\/p>\n\n\n\n<p>when building your newsletter, there are many tools to help you create a template and deliver the final product to your subscribers. examples of popular tools include:<\/p>\n\n\n\n<ul><li>mailchimp.<\/li><li>pardot.<\/li><li>marketo.<\/li><li>activecampaign.<\/li><li>campaign monitor.<\/li><\/ul>\n\n\n\n<p>check out our guide on&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-create-an-email-newsletter-that-converts\/\">creating an email newsletter<\/a>&nbsp;that converts.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-create-an-email-newsletter-that-converts\/\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/06\/brafton-email-wp-ctas_header-image.png\" alt=\"\" width=\"463\" height=\"133\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-create-an-email-newsletter-that-converts\/\">how to create an email newsletter that converts<\/a><\/span><\/strong><\/h3>\r\n<span class=\"video\"><\/span>\n\n\n\n<p id=\"section4\">own mindshare, engineer engagement and drive sky-high marketing roi with email newsletters.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-create-an-email-newsletter-that-converts\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238728a7c25\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-4.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2><strong><span class=\"tadv-color\" style=\"color: #424143;\">4. naming your newsletter<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238731a7c26\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>what\u2019s in a newsletter name? for starters, your newsletter title should give readers an immediate understanding of what it\u2019s all about. take brafton\u2019s newsletter for example, it\u2019s called the content marketer. no mysteries there. you know exactly what you\u2019re getting, and it can\u2019t be confused with anything else.<\/p>\n\n\n\n<p>while a clever name can be fun, it\u2019s more important to be descriptive. you have a limited amount of time to convince your site visitors to sign up for your newsletter. a clever name might take too long to understand, and you could miss out on subscribers.<\/p>\n\n\n\n<p>if your newsletter has a regular cadence, you might consider including that in the name. for instance, a \u201cdaily scoop\u201d or \u201cweekly pulse\u201d makes it clear just how often readers can expect the newsletter to hit their inboxes. make a list of your favorites and then ask your colleagues, friends and customers which title they like best. getting feedback will help make your decision easier.<\/p>\n\n\n\n<p>naming your newsletter can be a challenge, so don\u2019t worry if you\u2019re feeling stuck. we have a resource of great&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-names\/\">newsletter names<\/a>&nbsp;that will help inspire you to come up with an appealing newsletter name for your audience.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-names\/\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/newsletter-names-hero.jpg\" alt=\"\" width=\"463\" height=\"133\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-names\/\">the best newsletter names we\u2019ve ever seen (infographic)<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section5\">the email newsletter is king &#8211; and these are the best, most catchy newsletter names we&#8217;ve ever seen.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-names\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238817a7c27\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-5.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2><strong><span class=\"tadv-color\" style=\"color: #424143;\">5. how to write a newsletter<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238820a7c28\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>if you\u2019ve ever written content for the web, then you should have no problem writing articles for your newsletter. all the same rules apply. your newsletter should have catchy headlines, engaging subheadings and easy-to-read paragraphs. since most emails are read on mobile, you should use short paragraphs, bullet points and simple sentences.<\/p>\n\n\n\n<p>keep the actual text of your newsletters short. remember, the idea is to drive traffic back to your website. offer a preview in the newsletter body, then use a cta to encourage your audience to continue reading on your website. the faster you can get readers out of their inbox, the less you\u2019ll have to compete with all of the other emails competing for their attention.<\/p>\n\n\n\n<p>need more information? our popular post on&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/distribution\/everything-you-need-to-know-about-writing-email-newsletters\/\">how to write a newsletter<\/a>&nbsp;will take you from blank page to fully fleshed out asset.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/distribution\/everything-you-need-to-know-about-writing-email-newsletters\/\"><img src=\"https:\/\/www.dev.websites.brafton.com\/wp-content\/uploads\/2022\/09\/how-to-write-a-newsletter-750x217.jpeg\" alt=\"\" class=\"wp-image-136884\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/distribution\/everything-you-need-to-know-about-writing-email-newsletters\/\">how to write a newsletter that gets read (+ infographic)<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section6\">your step-by-step guide for writing a newsletter that captures your subscribers\u2019 attention and keeps them engaged.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/distribution\/everything-you-need-to-know-about-writing-email-newsletters\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238a8ca7c29\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-6.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2><strong><span class=\"tadv-color\" style=\"color: #424143;\">6. how to use a newsletter<br>to drive marketing and<br>business goals<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238a96a7c2a\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>marketing newsletters usually sit somewhere in the middle of the sales funnel. subscribers have already shown interest in your brand, and they may or may not have already made a purchase. as a mid-funnel tool, newsletters drive traffic back to your no. 1 marketing tool: your website.<\/p>\n\n\n\n<p>if your goal is to convert more site visitors into paying customers, then your newsletter should help readers get to your conversion landing pages. for example, if you designed your newsletter as a roundup of all your best blogs, the click flow would look something like this:<\/p>\n\n\n\n<ol><li>the reader opens your newsletter.<\/li><li>the reader clicks on a link to a blog.<\/li><li>the reader clicks on a cta within the blog and goes to a conversion page.<\/li><li>the reader converts to a paying customer or visits another page.<\/li><\/ol>\n\n\n\n<p>keep the sales funnel in mind whenever you create newsletter content. ask yourself how the newsletter aids the buyer\u2019s journey. if your content is driving readers to your site, you\u2019ve won half the battle. from there, your content marketing strategy can take over and keep things moving.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-use-a-newsletter-to-drive-marketing-and-business-goals\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/10\/newsletter-to-drive-commercial-goals.jpg\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-use-a-newsletter-to-drive-marketing-and-business-goals\/\">how to use a newsletter to drive marketing and business goals<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section7\">email newsletters are the ideal marketing asset: low-effort and high-value.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/how-to-use-a-newsletter-to-drive-marketing-and-business-goals\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238b9aa7c2b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-7.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2 class=\"has-white-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #ffffff;\">7. tracking the performance of a<br>newsletter campaign<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238bada7c2c\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>measuring your newsletter campaigns will help you make adjustments that maximize your roi. here\u2019s what you should be tracking:<\/p>\n\n\n\n<ul><li><strong>bounce rate:<\/strong>&nbsp;the percentage of emails that don\u2019t make it to the reader\u2019s inbox. a high bounce rate could get your account flagged as spam.<\/li><li><strong>delivery rate:<\/strong>&nbsp;the opposite of the bounce rate, this is the percentage of emails that are successfully delivered to your readers\u2019 inboxes.<\/li><li><strong>list growth:<\/strong>&nbsp;the rate of new subscribers, minus unsubscriptions and dead email accounts. list growth can translate to business growth.<\/li><li><strong>open rate:<\/strong>&nbsp;the share of emails that are opened. this metric indicates how well your subject lines are written and which topics are of most interest to your subscribers.<\/li><li><strong>click-through rate:<\/strong>&nbsp;the percentage of readers who click from the newsletter to your website. this metric is highly important to your sales goals.<\/li><\/ul>\n\n\n\n<p>learn more about how to&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/cost-of-email-marketing\/\">calculate the cost of email marketing<\/a>&nbsp;in our comprehensive guide.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/cost-of-email-marketing\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/07\/how-to-calculate-the-cost-of-email-marketing.jpeg\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/cost-of-email-marketing\/\">how to calculate the cost of email marketing<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section8\">email marketing costs can vary across agencies, providers and software.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/cost-of-email-marketing\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238d60a7c2d\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-8.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">8. newsletter ideas<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238d69a7c2e\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>a newsletter can initially seem like a big obligation, and you might worry about running out of quality content to deliver every month. however, once the idea train gets rolling, it gets easier to keep up the momentum. here are some things to consider:<\/p>\n\n\n\n<ul><li><strong>blog roundups:<\/strong>&nbsp;share your top-performing articles from the month with a preview of each article.<\/li><li><strong>industry news:<\/strong>&nbsp;gather relevant news stories from around the web to share with your audience.<\/li><li><strong>customer stories:<\/strong>&nbsp;encourage readers to share their stories and testimonials to be featured in your newsletter. you can also include more formal case studies.<\/li><li><strong>promotions:<\/strong>&nbsp;offer exclusive savings and deals to your subscribers before the promotions go public.<\/li><\/ul>\n\n\n\n<p>need more inspiration? we\u2019ve scoured the internet for some of the most&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/clever-company-newsletter-ideas-to-wow-your-audience\/\">clever newsletter ideas<\/a>&nbsp;that are sure to impress your audience.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/clever-company-newsletter-ideas-to-wow-your-audience\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2018\/11\/braftonnewsletter_hero1.png\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/clever-company-newsletter-ideas-to-wow-your-audience\/\">8 clever newsletter ideas to wow your audience<\/a><\/span><\/strong><\/h3>\n\n\n\n<p id=\"section9\">there\u2019s a reason your subscribers committed to reading your newsletter.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/clever-company-newsletter-ideas-to-wow-your-audience\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238e66a7c2f\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/brafton-newsletter-blog_assets_header-9.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:70%\">\n<h2 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">9. best of breed<br>newsletter examples<\/span><\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis: 30%;\">\u00a0<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_63238e6ea7c30\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container aligncenter brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<p>learning from the best will help you succeed with your own newsletter. the&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/content-marketing\/content-to-click-through-the-best-email-newsletters-of-2016\/\">best company newsletters<\/a>&nbsp;inspire their readers and lead to more conversion opportunities. however, there\u2019s not one single approach that works for everyone. looking through various&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-examples\/\">newsletter examples<\/a>&nbsp;will give you ideas for how best to engage your audience.<\/p>\n\n\n\n<p>here\u2019s a quick list of some of our favorites from around the web:<\/p>\n\n\n\n<ul><li><strong>the hustle:<\/strong>&nbsp;this&nbsp;<a href=\"https:\/\/thehustle.co\/daily\/\">daily email newsletter<\/a>&nbsp;gives tech aficionados the top stories of the day. it\u2019s a great example of a simple newsletter that offers a big impact.<\/li><li><strong>moz:<\/strong>&nbsp;we\u2019ve been&nbsp;<a href=\"\/\/www.hotgingerla.com\/blog\/seo\/an-interview-with-rand-fishkin-the-wizard-of-moz\/\">big fans of moz<\/a>&nbsp;for a while now. the&nbsp;<a href=\"https:\/\/moz.com\/moztop10?__cf_chl_jschl_tk__=841c91c4eb5d0cabcf17de31009cb312d4890614-1598814835-0-ayffe5vjyc4xbor3b2bivhjuydoh4jc6mnmxuzqmwdh7xkwpvjcgqhb0yhpdnn72ko_y_cawuohmzkq280e0jtkxtpyv-cxrr_yz4d03vpr220ns9ljsbqrtkowdviowtdruhh1idjhbt3nakhjqcumxeok5o3bw5p-yvrylgdazicjbv1f3flc-2tpalqunc4j5kl2n0waz73t-oirj_b1qff38y-eqwqp0dnjnxfqauwzhq-lwjlsr6pfrvqgqye_dacphzx0eikyazx8y8bzi3cmmhpgqs8iw7rgmx-_c_--3fxuarluqr4h6evz6gqbt53hb_tsbrg-ucfag97u\">moz top 10<\/a>&nbsp;is a semimonthly newsletter sharing the 10 most valuable articles on seo and digital marketing. it offers immediate value and doesn\u2019t clog up your inbox.<\/li><li><strong>nytimes:<\/strong>&nbsp;<a href=\"https:\/\/www.nytimes.com\/newsletters\">the morning briefing<\/a>&nbsp;from the new york times is one of the most popular daily newsletters. it offers quick reads to help subscribers stay up to date on current events over their morning coffee or on their daily commute.<\/li><li><strong>brafton:<\/strong>&nbsp;we have to boast a little bit, right? our newsletter, the content marketer, adheres to all of the best practices discussed here. we share high-value content with amazing custom imagery and eye-catching ctas. if you want to see all of the lessons described here in action, you won\u2019t regret subscribing to our newsletter.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:80%\">\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\">deep dive<\/span><\/strong><\/h3>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/content-marketing\/content-to-click-through-the-best-email-newsletters-of-2016\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2019\/03\/company-newsletter-updated-hero.jpeg\" alt=\"\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/content-marketing\/content-to-click-through-the-best-email-newsletters-of-2016\/\">top 10 best company newsletters for 2022 (infographic)<\/a><\/span><\/strong><\/h3>\n\n\n\n<p>check out the cream of the email newsletter crop to see what experts are doing to engage readers and achieve high roi.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/content-marketing\/content-to-click-through-the-best-email-newsletters-of-2016\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-examples\/\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2020\/09\/newsletter-examples-hero-image.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"has-off-black-color has-text-color\"><strong><span class=\"tadv-color\" style=\"color: #424143;\"><a href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-examples\/\">7 excellent newsletter examples to spark ideas for your own<\/a><\/span><\/strong><\/h3>\n\n\n\n<p>here are 7 newsletter examples from b2b and b2c brands that can serve as inspiration for your own email marketing efforts.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/blog\/email-marketing\/newsletter-examples\/\">read more<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"marketzine\">\n    <div class=\"wrap\">\n        <div class=\"marketzine-form\">\n            <div class=\"wpcf7\">\n                \n                <div class=\"inner\">\n                    <div id=\"mc_embed_signup\">\n                        <div class=\"img-container\">\n                            <img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/subscribe_image.png\"\/>\n                        <\/div>\n                        <div class=\"content-container\">\n                            <h3>no nonsense.<br\/>just really good<\/br\/>marketing insights.<\/h3>\n                            <p>sign up to get free<br\/>weekly 世界杯预选赛2022直播
.<\/p>\n                            <form id=\"mktoform_1463\"><\/form>\n                        <\/div>\n                    <\/div>\n                    <div class=\"completion\">\n                        <div class=\"img-container\">\n                            <img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/subscribe_thank_you.png\"\/>\n                        <\/div>\n                        <div class=\"content-container\">\n                            <h3>thanks for<br\/>subscribing!<\/h3>\n                            <p>keep an eye out for a welcome email from us shortly. if you don&#8217;t see it come through, check your spam folder and mark the mail as &#8220;not spam.&#8221;<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"newsclose\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/close.png\"\/><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1463, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n     let theform = form.getformelem()[0];\n    theform.classlist.add(\"subscription\");\n\n    form.onsuccess(function(values, followupurl){\n        try{\n            __adroll.record_user({\"adroll_segments\": \"6780f986\"});\n            droplinkedinpixel(36705,4002922);  \n        } catch(err) {}\n        ga('send', 'event', 'newsletter', 'submit', 'submission');\n        $('.completion').toggleclass('show');\n        $('#mc_embed_signup').toggle();\n        return false;\n    })\n});<\/script>\n<script>\nfunction triggerclose() {\n    $('.newsclose').click(function() {\n        $('.marketzine').fadeout(400);\n    });\n    $('.marketzine').click(function(event) {\n        if ($(event.target).closest(\".marketzine .wrap .marketzine-form .wpcf7\").get(0) == null) {\n            $('.marketzine').fadeout(400);\n        }\n    });\n}\n\n\/\/ load the automatic pop-up script\n$(document).ready(function() {\n            \/\/ load newsletter form in blog tagbar\n            $(\"a.subscribe\").click(function() {\n                $('.marketzine').fadein(400);\n                \/\/ close marketzine popup when clicking outside box\n                triggerclose();\n            });\n});\n            \/\/ display marketzine form after 20 seconds on page if not already opened\n            var past30 = date.now() - (1000 * 60 * 60 * 24 * 30);\n            var isfirst = localstorage.getitem('status');\n            var ispast30dayssincevisit = isfirst < past30;\n            if (ispast30dayssincevisit) {\n                console.log('new visitor');\n                \n                settimeout(function() {\n                    $('.marketzine').fadein(400);\n                    console.log('running marketzine script');\n                    localstorage.setitem('status', date.now());\n                }, 35000);\n                triggerclose();\n            }else{\n                console.log('returning visitor');\n            }\n\n\n            \/* track event on newsletter form submissions *\/\n            \/\/ (function(window) {\n            \/\/     addevent(window, 'message', function(message) {\n            \/\/         if (message.data === 'formsubmit' &#038;&#038; message.origin === 'https:\/\/go.pardot.com') {\n            \/\/             ga('send', 'event', 'newsletter', 'submit', 'submission');\n            \/\/             settimeout(function() {\n            \/\/                 $('.marketzine').fadeout('slow');\n            \/\/             }, 20000);\n            \/\/         }\n            \/\/     });\n\n            \/\/     function addevent(el, evt, fn) {\n            \/\/         if (el.addeventlistener) {\n            \/\/             el.addeventlistener(evt, fn);\n            \/\/         } else if (el.attachevent) {\n            \/\/             el.attachevent('on' + evt, function(evt) {\n            \/\/                 fn.call(el, evt);\n            \/\/             });\n            \/\/         } else if (typeof el['on' + evt] === 'undefined' || el['on' + evt] === null) {\n            \/\/             el['on' + evt] = function(evt) {\n            \/\/                 fn.call(el, evt);\n            \/\/             };\n            \/\/         }\n            \/\/     }\n            \/\/ })(window);\n<\/script>\n\n\n<section id=\"block_62c34920615d2\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-off-black-color has-text-color\">start creating an amazing<br>newsletter today<\/h2>\n\n\n\n<p>newsletters are an essential tool for converting new leads into paying customers. by sending your audience targeted, valuable content, you can earn their trust and keep them coming back to your website.<\/p>\n\n\n\n<p>expert content writers develop high-quality newsletter content based on subscriber personas, demographic information and deep knowledge of the buyer\u2019s journey. whether you\u2019re focused on nurturing leads or turning first-time customers into loyal fans, brafton\u2019s&nbsp;<a href=\"\/\/www.hotgingerla.com\/writing\/newsletter-writing-services\/\">newsletter writing services<\/a>&nbsp;can help you achieve your goals.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/writing\/newsletter-writing-services\/\">learn more about newsletter writing services<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 40px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p>beyond the writing process, brafton\u2019s strategists and project managers help enterprises and small businesses compile and segment subscriber lists, measure your campaigns and adjust your strategy to maximize roi. our full-service&nbsp;<a href=\"\/\/www.hotgingerla.com\/full-service-email-marketing\/newsletter-management\/\">newsletter management services<\/a>&nbsp;can take your email campaigns to the next level.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com\/full-service-email-marketing\/newsletter-management\/\">learn more about newsletter management services<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"#top\">^ back to top<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 50px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>","protected":false},"author":213,"featured_media":124711,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what is a newsletter? complete marketing newsletter guide | brafton<\/title>\n<meta name=\"description\" content=\"with the right strategy, a newsletter could be one of your most valuable and sustainable marketing tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/what-is-a-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what is a newsletter? complete marketing newsletter guide | brafton\" \/>\n<meta property=\"og:description\" content=\"with the right strategy, a newsletter could be one of your most valuable and sustainable marketing tools.\" \/>\n<meta property=\"og:url\" content=\"\/\/www.hotgingerla.com\/what-is-a-newsletter\/\" 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