{"id":135358,"date":"2021-09-22t13:29:40","date_gmt":"2021-09-22t17:29:40","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=135358"},"modified":"2023-08-29t14:49:49","modified_gmt":"2023-08-29t18:49:49","slug":"b2b-content-marketing-agency","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/services\/b2b-content-marketing-agency\/","title":{"rendered":"b2b content marketing agency"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_1.png);background-position:center center;\">\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">b2b content marketing agency<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">when businesses turn to your company for a service, they want to know they\u2019re investing in something that\u2019s worthwhile.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">that\u2019s why b2b content marketing is so important. as a b2b company that caters to other businesses, you need to market yourself as trustworthy and valuable. that means quality content and a forward-thinking strategy.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">we will get you there.<\/p>\n\n\n<div class=\"m-form-container \">\n <form id=\"mktoform_1891\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1891, function(form){\n    \n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    \n    });<\/script>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:14px\"><em>by entering your email address, you agree to receive emails from brafton in accordance with our&nbsp;<a href=\"\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy policy<\/a>.<br>you may unsubscribe from these communications at any time.<\/em><\/p>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_62a0a4fcde63d\" class=\"brafton-blocks brafton-block__list remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">a b2b content marketing agency, defined<\/h2>\n\n\n\n<p class=\"has-text-align-center\">your digital marketing strategy depends on your audience. that\u2019s why there\u2019s a distinction between b2b and b2c content marketing. b2c involves talking to the general public, while the other \u2014 b2b \u2014 needs to grab the attention of someone who already has at least some prior knowledge in the field.<\/p>\n\n\n\n<p class=\"has-text-align-center\">for that reason, outsourcing to b2b content marketing agencies might be in your best interest. experts in content marketing know exactly how to guide your target audience \u2013 the b2b buyer \u2013 down the sales funnel.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-black-background-color has-black-color\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>who we are<\/strong><\/h3>\n\n\n\n<p>as a content marketing agency, brafton helps businesses through every stage of the sales process, from customer attraction to retention.<\/p>\n\n\n\n<p>that means our content creation services are wide-ranging. we write informative blogs and thorough white papers. we design custom graphics and shoot high-quality videos. we conduct seo research to help your content rank highly. we share our expertise with you so you can improve your own marketing strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_2.png\" alt=\"\" width=\"422\" height=\"335\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a559de63e\" class=\"brafton-blocks brafton-block__list remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">achieving your goals together<\/h2>\n\n\n\n<p class=\"has-text-align-center\">when you partner with brafton, we don\u2019t just want to see your sales improve. we want to see you rise to the top of your industry and leap to the forefront of your audience\u2019s mind. our content will help you with:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_3-220x173.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">brand awareness.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_4-220x173.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">lead generation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_5-220x173.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">sales enablement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_6-220x173.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">customer retention.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fb2d4bd8ce\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_7.png\" alt=\"\" width=\"503\" height=\"168\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>our strategy<\/strong><\/h3>\n\n\n\n<p>we know b2b marketing poses unique challenges. that\u2019s why we take the time to get to know your business and your industry, identify your target audience, conduct seo research and more.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a627de63f\" class=\"brafton-blocks brafton-block__list full-width remove-padding-bottom wp-block-acf-list-row-container frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\">what to look for in a b2b content marketing agency<\/h2>\n\n\n\n<p class=\"has-text-align-center\">there are a lot of options out there. ask yourself these questions when you come across a b2b content marketing agency.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/04\/brafton_cm-platform-assets_1.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>what do they offer?<\/strong><\/h3>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a72ade640\" class=\"brafton-blocks brafton-block__list full-width remove-padding wp-block-acf-list-row-container row frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column text\">\n<p>with so many types of content out there, content marketing agencies vary in what they offer. some may only offer writing services, while others solely offer videos and graphic design. as your business grows, you\u2019ll want to publish many different types of content, so you\u2019ll want a b2b marketing agency that can do it all.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column text\">\n<p><strong>at brafton, we offer content creation services that range from written content to videos, illustrations and more. we also provide other marketing services, like seo analysis, social media and email marketing.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a8a0de641\" class=\"brafton-blocks brafton-block__list full-width remove-padding wp-block-acf-list-row-container frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/04\/brafton_cm-platform-assets_2.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong><strong>are their prices competitive?<\/strong><\/strong><\/h3>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a8c5de642\" class=\"brafton-blocks brafton-block__list full-width remove-padding wp-block-acf-list-row-container row frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column text\">\n<p>it\u2019s a basic rule: check the price tag before you buy. a content marketing agency can be everything you\u2019re looking for and more, but if their rates are too high, it\u2019s not the right relationship.<\/p>\n\n\n\n<p>the whole point of hiring a content marketer is to make more money. if they charge you more than they help you generate, their services aren\u2019t worth it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column text\">\n<p><strong><strong>brafton\u2019s prices are some of the most competitive on the market. you pay for what you get, and no more. our quality content will help your brand drive sales, giving you the best possible return for your spend.<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a8dede643\" class=\"brafton-blocks brafton-block__list full-width remove-padding wp-block-acf-list-row-container frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/04\/brafton_cm-platform-assets_3.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center\"><strong><strong><strong>do they succeed?<\/strong><\/strong><\/strong><\/h3>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a8f4de644\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container row frame-white-square-right brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns container\">\n<div class=\"wp-block-column text\">\n<p>price isn\u2019t everything, though. it\u2019s bang for your buck that matters. you want to find a content marketing agency that will not only give you the best price, but the best results.<\/p>\n\n\n\n<p>look for customer reviews and case studies on the agency\u2019s website. read testimonials from businesses that have worked with the agency before. research the agency\u2019s clients to see how successful they have become since the partnership began.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column text\">\n<p><strong><strong><strong>when it comes to our success, the proof is in the pudding. brafton\u2019s content marketing services have helped companies throughout the world get their names out there, improve their sales and become leaders in their industries.<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a942de645\" class=\"brafton-blocks brafton-block__list full-width remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_11.png\" alt=\"\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_12-177x100.png\" alt=\"\" width=\"89\" height=\"50\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"has-white-color has-text-color\"><strong>consulting in data analytics and planning processes can be hard to express to people that aren\u2019t in the industry. but brafton takes our outlines or slides, breaks them down and delivers exactly what we are looking for.\u201d<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><em>\u2013 tori hvizdak, marketing manager at allitix<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0a9b1de646\" class=\"brafton-blocks brafton-block__list reduce-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\"><strong>b2b marketing services<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">b2b marketing involves many steps: getting your name out there, generating leads, converting leads to customers and finally wowing those customers to the point that they recommend you to others.&nbsp;since there is so much involved in b2b marketing, it only makes sense that the services are wide-ranging.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0aa06de647\" class=\"brafton-blocks brafton-block__list skinny remove-padding wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"brafton breadth of services\" width=\"680\" height=\"383\" src=\"https:\/\/www.youtube.com\/embed\/inl74qtcch0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0aa3dde648\" class=\"brafton-blocks brafton-block__list full-width remove-padding-bottom wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>content creation<\/strong><\/h3>\n\n\n\n<p>at brafton, content creation is our bread and butter. content ranges from written assets\u2014like blog posts, email marketing, white papers and ebooks\u2014to videos, illustrations, infographics, animations and web design. and that doesn\u2019t even scratch the surface.<\/p>\n\n\n\n<p>to ensure your business is going to get the best collateral possible, it\u2019s important that the marketing agency has teams designated to the different types of content. you don\u2019t want videographers tackling your written content or writers handling your graphic design. quality content requires marketers that are experts in their fields.<\/p>\n\n\n\n<p>that\u2019s why at brafton, we have distinguished departments for each type of content, and we only hire the best of the best.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_14.png\" alt=\"\" width=\"510\" height=\"487\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0aa62de649\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns blocks-only\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_15.png\" alt=\"\" width=\"457\" height=\"292\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:60%\">\n<h3><strong>足球世界杯举办地2022
<\/strong><\/h3>\n\n\n\n<p>our experts aren\u2019t just pros at creating content\u2014they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. we base our 足球世界杯举办地2022
 off of your specific goals, and we monitor the plan\u2019s success by analyzing your website performance.<\/p>\n\n\n\n<p>whether your goal is to build your social media marketing, engage leads from untouched channels with interactive content and marketing automation, bump up your sales numbers or pivot returning customers into brand evangelicals, we\u2019ll come up with the 足球世界杯举办地2022
 tailored to your unique needs.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\" style=\"background-color:#86c1bf\"\n   >\n        <div class=\"img-container\">\n            <img src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/full-width-catalog.png\">\n        <\/div>\n        <div class=\"form-container\">\n        \n\n<form id=\"mktoform_1539\"><\/form>\n\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1539, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    let theform = form.getformelem()[0];\n    theform.setattribute(\"style\", \"width:100%;\");\n});<\/script>\n            <\/div>\n<\/div>\n\n\n<section id=\"block_62a0aaa2de64b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\"><strong>how to measure b2b content marketing roi<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">a b2b content marketing agency shouldn\u2019t just deliver your custom-made content and then send you on your merry way. they should also help you analyze if it\u2019s truly working, or if adjustments need to be made.<\/p>\n\n\n\n<p class=\"has-text-align-center\">that\u2019s why at brafton, our relationship doesn\u2019t end after we deliver your content. we stick with you to make sure it\u2019s doing exactly what it was designed to do, and we\u2019ll help you determine the success of your content marketing strategy.<\/p>\n\n\n\n<p class=\"has-text-align-center\">determining the roi of your b2b content marketing can be difficult, because the metrics for this analysis depend on the content\u2019s place in the marketing funnel.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_16.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>top of funnel content: awareness.<br><\/strong>everything from blog posts and ebooks to newsletters. while these efforts might not drive sales, they ensure your name is regarded as a respected authority in your field. the success of these assets is measured by downloads.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_17.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>middle of funnel content: interest.<br><\/strong>downloadable assets that your audience saves for later. they may not lead directly to sales, but the brand awareness they build can create impressions and drive more than one interaction or engagement per download.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_18.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>middle of funnel: consideration.<br><\/strong>this section of the funnel represents interest, but potential customers need a little more coaxing to enter a purchase decision. at this stage, trust in your brand is key to furthering the relationship. customer success stories and testimonials can help attract b2b buyers to the sale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/08\/brafton_b2b-cm-agency-mockup-assets_19.png\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>bottom of funnel content: decision.<br><\/strong>the pieces of content that lead your potential b2b buyers to the sale. ctas can drive sales numbers, and emails through your contact page are good indicators of the portion of your engaged audience entering the decision phase.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_62a0abfdde64c\" class=\"brafton-blocks brafton-block__list full-width remove-padding-top wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<p class=\"has-text-align-center\">look for a b2b content marketing agency that not only delivers top-notch content, but also helps you analyze if it\u2019s working for you.<\/p>\n\n\n\n<p class=\"has-text-align-center\">brafton can be that partner.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_64ee3736b59c7\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center\"><strong>not in the us?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">check out our international b2b content marketing services:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\">united kingdom<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.hotgingerla.com.au\/services\/b2b-content-marketing-agency\/\">australia<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"\/\/www.brafton.de\/leistungen\/b2b-werbeagentur\/\">germany<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_626fb494bd8d5\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-text-align-center has-white-color has-text-color\"><strong>let\u2019s talk about how we can improve your b2b organization.&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-primary-cta\"><a class=\"wp-block-button__link\" href=\"\/contact-us\/\">get in touch with us today.<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":223,"featured_media":135359,"parent":111879,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud83e\udd1d b2b content marketing agency | brafton<\/title>\n<meta name=\"description\" content=\"in the evolving b2b world, we&#039;re always one step ahead. trust in brafton, the leading b2b content marketing agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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