{"id":143269,"date":"2022-04-14t15:53:31","date_gmt":"2022-04-14t19:53:31","guid":{"rendered":"\/\/www.hotgingerla.com\/?page_id=143269"},"modified":"2022-12-07t12:23:01","modified_gmt":"2022-12-07t17:23:01","slug":"how-to-rank-on-google","status":"publish","type":"page","link":"\/\/www.hotgingerla.com\/how-to-rank-on-google\/","title":{"rendered":"how to rank on google"},"content":{"rendered":"<div class=\"full-width site-banner wp-block-acf-brafton-banner-block\" style=\"background-image:url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/12\/how-to-rank-on-google-new-hero.jpeg);background-position:center center;\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"wrap cf\">\n            <div class=\"innerblockcontainer\">\n                \n\n<h1 class=\"has-text-align-center has-white-color has-text-color\">how to rank on google<\/h1>\n\n\n            <\/div>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_6245ba68bc974\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p>regardless of whether your business is brand new or has been around for a while, ranking highly on google\u2019s results needs to be a key part of your marketing strategy. not sure where to start? we\u2019ve got you covered with this comprehensive guide for how to rank on google.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245babfbc975\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#eaedf2;\">\n    <div class=\"wrap cf\">\n        \n\n<h2 class=\"has-navy-blue-color has-text-color\">table of contents<\/h2>\n\n\n\n<ul><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#algorithm\">understanding google&#8217;s algorithm<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#backlinks\">building backlinks<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#creating\">creating high-quality content<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#research\">conducting thorough keyword research<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#star\">keeping search intent as your strategy&#8217;s north star<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#snippets\">targeting featured snippets with your content<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#tactics\">implementing on-page optimization tactics<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#ctr\">increasing your click-through rate<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#rankings\">identifying and troubleshooting low keyword rankings<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#social\">incorporating social media into your seo strategy<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#multimedia\">creating interactive and multimedia content<\/a><\/strong><\/span><\/li><li><span style=\"color:#344754\" class=\"tadv-color\"><strong><a href=\"#long-tail\">using localized long-tail keywords<\/a><\/strong><\/span><\/li><\/ul>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"marketzine\">\n    <div class=\"wrap\">\n        <div class=\"marketzine-form\">\n            <div class=\"wpcf7\">\n                \n                <div class=\"inner\">\n                    <div id=\"mc_embed_signup\">\n                        <div class=\"img-container\">\n                            <img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/subscribe_image.png\"\/>\n                        <\/div>\n                        <div class=\"content-container\">\n                            <h3>no nonsense.<br\/>just really good<\/br\/>marketing insights.<\/h3>\n                            <p>sign up to get free<br\/>weekly 世界杯预选赛2022直播
.<\/p>\n                            <form id=\"mktoform_1463\"><\/form>\n                        <\/div>\n                    <\/div>\n                    <div class=\"completion\">\n                        <div class=\"img-container\">\n                            <img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/subscribe_thank_you.png\"\/>\n                        <\/div>\n                        <div class=\"content-container\">\n                            <h3>thanks for<br\/>subscribing!<\/h3>\n                            <p>keep an eye out for a welcome email from us shortly. if you don&#8217;t see it come through, check your spam folder and mark the mail as &#8220;not spam.&#8221;<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"newsclose\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/close.png\"\/><\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1463, function(form){\n    try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n     let theform = form.getformelem()[0];\n    theform.classlist.add(\"subscription\");\n\n    form.onsuccess(function(values, followupurl){\n        try{\n            __adroll.record_user({\"adroll_segments\": \"6780f986\"});\n            droplinkedinpixel(36705,4002922);  \n        } catch(err) {}\n        ga('send', 'event', 'newsletter', 'submit', 'submission');\n        $('.completion').toggleclass('show');\n        $('#mc_embed_signup').toggle();\n        return false;\n    })\n});<\/script>\n<script>\nfunction triggerclose() {\n    $('.newsclose').click(function() {\n        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addevent(el, evt, fn) {\n            \/\/         if (el.addeventlistener) {\n            \/\/             el.addeventlistener(evt, fn);\n            \/\/         } else if (el.attachevent) {\n            \/\/             el.attachevent('on' + evt, function(evt) {\n            \/\/                 fn.call(el, evt);\n            \/\/             });\n            \/\/         } else if (typeof el['on' + evt] === 'undefined' || el['on' + evt] === null) {\n            \/\/             el['on' + evt] = function(evt) {\n            \/\/                 fn.call(el, evt);\n            \/\/             };\n            \/\/         }\n            \/\/     }\n            \/\/ })(window);\n<\/script>\n\n\n<section id=\"block_6245bc31bc976\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#afe2e3;background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/heaader-2.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>1. <strong>intro to seo (and keyword rankings)<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245bc6cbc977\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p class=\"has-text-align-left\">organic search and traffic need to be at the forefront of your seo strategy. that means <strong><em>everything<\/em><\/strong> you do \u2014 from developing content strategies to running social media campaigns \u2014 should aim to increase organic website traffic.<\/p>\n\n\n\n<p class=\"has-text-align-left\">to do this, you need to publish high-quality content that matches specific search queries. but let\u2019s rewind for a second \u2014 what exactly is this search query we speak of? while a keyword refers to a group of words associated with a particular topic, <strong>a search query is the real-life word combo that people enter into a search engine<\/strong> (like google).&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\">a search query can seek to:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"964\" height=\"1851\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1.png\" alt=\"\" class=\"wp-image-143332\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1.png 964w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1-350x672.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1-750x1440.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1-220x422.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1-768x1475.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1-800x1536.png 800w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:65%\">\n<p><strong>find information: <\/strong>question-based searches, such as \u201chow to play the piano\u201d or \u201cwhere does vanilla flavoring come from?\u201d<\/p>\n\n\n\n<p><strong>navigate the web:<\/strong> searches looking to navigate to a specific website, social media page, news article, video or blog post. examples include \u201ce! online betty white\u2019s cause of death\u201d and \u201c<a href=\"\/blog\/social-media\/social-advertising-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">2022 social advertising benchmarks<\/a>.\u201d<\/p>\n\n\n\n<p><strong>make a transaction:<\/strong> searches with the intention of making a purchase. these queries often include keywords like \u201corder,\u201d \u201cbuy\u201d and \u201cpurchase.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>regardless of the type of search a user makes, the results populate on a search engine results page (serp). searchers want fast, accurate and helpful results. google determines which results to show based on how well the page\u2019s content matches the search intent \u2014 aka how well the content answers the user\u2019s query.<\/p>\n\n\n\n<p>a driving factor that influences website ranking is how well the keywords in your content match the search query. that\u2019s where search engine optimization (seo) comes in. by <a href=\"\/blog\/creation\/what-is-seo-writing-the-complete-guide-to-writing-for-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">creating keyword-driven content<\/a>, google will find your website more helpful than others \u2014 leading to a higher rank. and the better you rank on the serp, the more organic search traffic your website will receive.&nbsp;<\/p>\n\n\n\n<h2><strong>understanding what affects your google ranking<\/strong><\/h2>\n\n\n\n<p>so, as long as you write content with lots of keywords, your site will populate on the first page of google, right? if only it were that easy. in reality, <strong>many factors contribute to your ranking<\/strong>, and google uses a multitude of algorithms \u2014 <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">known as search algorithms<\/a> \u2014 to determine the order in which pages appear on a serp. according to google, search algorithms look at many factors, including:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:18.75%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:13%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-thumbnail is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-220x220.png\" alt=\"\" class=\"wp-image-144097\" width=\"105\" height=\"105\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-key.png 387w\" sizes=\"(max-width: 105px) 100vw, 105px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:37.5%\">\n<p>the keywords in a search query.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:18.75%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:13%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03.png\" alt=\"\" class=\"wp-image-143342\" width=\"105\" height=\"105\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03.png 387w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-03-150x150.png 150w\" sizes=\"(max-width: 105px) 100vw, 105px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:37.5%\">\n<p>relevance of pages.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:18.75%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:13%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-04.png\" alt=\"\" width=\"105\" height=\"105\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:37.5%\">\n<p>the expertise of sources.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:18.75%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:13%\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-05.png\" alt=\"\" width=\"105\" height=\"105\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:37.5%\">\n<p>location and settings of the user making the search.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p>not only are there a series of algorithms involved in determining serp rankings, but these algorithms also update throughout the year. some of the changes are minor, but others are significant enough to impact seo strategies.&nbsp;<\/p>\n\n\n\n<p>why does google continue to update its algorithms? the search engine wants to <strong>provide the best possible experience to its users<\/strong>. this way, it can continue to own nearly <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">92% of the global search engine market<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>this video gives a brief overview of google\u2019s commitment to a seamless search process and how it determines rank:<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/dckepl-mpla\" title=\"youtube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>as you adapt your strategy to match new algorithms, you must also avoid doing things that can hurt your search engine rank. google penalties \u2014 known as sanctions \u2014 occur when a website doesn\u2019t comply with updates and lead to sudden drops in website traffic. negative seo, also called black hat seo, are unethical search engine tactics that lead to sanctions. <\/p>\n\n\n\n<p>examples of these strategies include:<\/p>\n\n\n\n<ul><li>linking excessively from spam websites or buying links to your website.<\/li><li>creating doorway pages (pages with tons of keywords but low-quality content).<\/li><li>adding invisible text to target more keywords.<\/li><li>keyword stuffing.<\/li><li>copying content verbatim from other websites (plagiarizing).<\/li><\/ul>\n\n\n\n<p>when you work with a <a href=\"\/services\/seo-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">seasoned and professional seo and content development team<\/a>, you don\u2019t have to worry about your site falling victim to black hat seo tactics.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245c164bc978\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#afe2e3;background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/header-3.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>2. why google rankings matter<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245c1b4bc979\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p>before we dive into <strong><em>how<\/em><\/strong> to improve your search engine rank, let\u2019s make sure we\u2019re on the same page about <strong><em>why<\/em><\/strong> having a high google ranking matters for your business. the answer is simple: <strong>people<\/strong> \u2014 99% of people, according to advanced web ranking \u2014 <strong>will not click on a page 2 result of a google search. <\/strong>so if you\u2019re looking to bring in new business, maintaining a first-page rank is essential.<\/p>\n\n\n\n<h3><strong>how seo strategies improve your google rank<\/strong><\/h3>\n\n\n\n<p>ok, so we know that if you\u2019re not maintaining a high google rank, <strong>you\u2019re missing out on millions of website clicks<\/strong> (which can translate to <strong>thousands of dollars<\/strong> in revenue). so make sure you maintain a top ranking on the first page of google, right? too bad that\u2019s easier said than done.&nbsp;<\/p>\n\n\n\n<p>getting your website to achieve a high serp ranking involves <strong>implementing an effective strategy and then maintaining it<\/strong>. not only are you using keywords and domain authority to convince google that your website is worthy of a top spot, but you also need to continuously outrank competitors who are also trying to hold onto their rank.<\/p>\n\n\n\n<p>there are a lot of factors that contribute to how google determines serp rankings, such as:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"697\" height=\"697\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06.png\" alt=\"\" class=\"wp-image-143357\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06.png 697w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-06-150x150.png 150w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"has-text-align-left\">having high-quality and engaging content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"697\" height=\"697\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07.png\" alt=\"\" class=\"wp-image-143362\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07.png 697w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-07-150x150.png 150w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"has-text-align-left\">incorporating external links from authoritative websites into the content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"698\" height=\"697\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08.png\" alt=\"\" class=\"wp-image-143367\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08.png 698w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-350x349.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-08-150x150.png 150w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"has-text-align-left\">creating a positive user experience (ux).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"697\" height=\"698\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09.png\" alt=\"\" class=\"wp-image-143372\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09.png 697w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-350x351.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-09-150x150.png 150w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"has-text-align-left\">maintaining a fast loading time.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"698\" height=\"697\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10.png\" alt=\"\" class=\"wp-image-143377\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10.png 698w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-350x349.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-10-150x150.png 150w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"has-text-align-left\">having a website that is responsive to the device the user is searching on.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>therefore, your seo strategy should center around achieving all of these factors, and possibly even a few more, which is why <strong>seo isn\u2019t a one-and-done execution<\/strong>. your seo strategy will have many moving parts and require your team to continuously evaluate its results (which most seo specialists do through <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener\">google analytics<\/a>) and make plenty of changes along the way.<\/p>\n\n\n\n<p>this means that establishing and maintaining a high site ranking takes time. you won\u2019t be able to snap your fingers and get a top listing overnight. by taking the time to execute an effective seo strategy and continuously monitor your seo performance, you will eventually generate higher serp rankings and increase website traffic for your business.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245c30bbc97b\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#afe2e3;background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/header-4.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>3. how to rank on google: everything you need to know<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image\"><img alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245cbcfbc97d\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p>to rank highly on google, your seo strategy will need to involve:<\/p>\n\n\n\n<h3 id=\"algorithm\"><strong>understanding google\u2019s algorithm<\/strong><\/h3>\n\n\n\n<p>google\u2019s search algorithm will create the foundation of your seo strategy \u2014 which is why you need to understand exactly how it operates.&nbsp;<\/p>\n\n\n\n<p>first, google uses a code called a spider to \u201ccrawl\u201d the web. as it moves through the different pages, the spider records the page code for websites that it identifies as valuable. this process is known as indexing, and only indexed pages show up on a google search. but remember, these bits of code are spiders, not grasshoppers \u2014 meaning <strong>they cannot jump to a new page on their own<\/strong>. instead, the spiders use links \u2014 hence why <a href=\"\/blog\/seo\/internal-linking-best-practices-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">internal links are critical for seo<\/a> \u2014 to explore and index a website.<\/p>\n\n\n\n<p>here\u2019s a video from google to help marketers understand how the search process works:<\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hfnxk2w_ycu\" title=\"youtube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>what does this have to with search engine rank? when you enter a search query, google isn\u2019t populating everything on the internet \u2014 just the pages its spiders have indexed. that means <strong>your website can only appear on a serp if it has been indexed by google.<\/strong><\/p>\n\n\n\n<p>how do spiders determine what gets indexed? they follow google\u2019s search algorithm \u2014 <a href=\"\/blog\/seo\/a-complete-and-actionable-google-update-history-timeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">which is continuously updated<\/a> \u2014 to identify if a page should be indexed or not. when there\u2019s a new search, google sifts through its indexed websites to create a list of results.&nbsp;<\/p>\n\n\n\n<p>however, google doesn\u2019t simply populate a serp at random. remember those ranking factors discussed above? they come into play here. google uses those ranking factors to decide the order in which the links appear. if you need a refresher on the elements that determine your rank in a google search, this infographic can help:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"217\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-750x217.png\" alt=\"\" class=\"wp-image-144111\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-750x217.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-350x101.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-220x64.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-768x222.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero-1536x445.png 1536w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/brafton-features_seo-tools-edits_hero.png 1800w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/generic-image.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">google ranking factors you need to own in 2022<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<p>you can view google rank as a two-pronged approach. first, you need to get your website indexed. second, you need to make sure the content on your website follows google\u2019s ranking factors, so your site can rank on the first page.<\/p>\n\n\n\n<h3 id=\"backlinks\"><strong>building backlinks<\/strong><\/h3>\n\n\n\n<p>a backlink is an external website that sends users to your page. they\u2019re different from internal links, which help people move through your website.<\/p>\n\n\n\n<p>backlinks have always played a critical role in seo, and they will need to be a prominent part of your seo strategy. but why are they so important? a few reasons include:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-350x350.png\" alt=\"\" class=\"wp-image-143382\" width=\"200\" height=\"200\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-11.png 1194w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>helping spiders index your page: <\/strong>rather than submitting a new site to a search engine, spiders can find and index your pages when crawling a site that features a backlink.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-thumbnail is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-220x220.png\" alt=\"\" class=\"wp-image-143387\" width=\"200\" height=\"200\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-750x749.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-768x767.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-12.png 1194w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>enhancing page authority: <\/strong>google\u2019s algorithm considers backlinks an indicator of how credible a website is. therefore, as links to your site increase, so should your search engine rank.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:33%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-750x749.png\" alt=\"\" class=\"wp-image-143392\" width=\"200\" height=\"200\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-750x749.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-768x767.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-13.png 1194w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>driving more website traffic:<\/strong> backlinks send people to your site, thus improving website traffic.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>with that in mind, your seo strategy should feature these <a href=\"\/blog\/seo\/6-introductory-types-of-link-building-that-actually-work-and-why-your-content-is-nothing-without-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">link building strategies<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"508\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14-750x508.png\" alt=\"\" class=\"wp-image-143397\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14-750x508.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14-768x520.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-14.png 893w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">reclaim unlinked brand mentions<\/h4>\n\n\n\n<p>closely monitor all mentions of your brand online. whenever you find one without a link, reach out to the publisher and request it be added. most of the time, if a website is already talking about your company, the publisher won\u2019t mind adding a backlink to your site \u2014 in fact, they\u2019ll probably appreciate the external link. to find and track your brand mentions, use tools like semrush, buzzsumo and google trends.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"509\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15-750x509.png\" alt=\"\" class=\"wp-image-143402\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15-750x509.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15-768x521.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-15.png 892w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">leverage your competitor\u2019s broken links<\/h4>\n\n\n\n<p>if your competitor is hosting a broken link on a third-party website \u2014 for example, you get sent to a 404 page after clicking the link \u2014 that\u2019s a link building opportunity for you. reach out to the website, alert them of the issue and provide a new link to your website. just remember that if you take this approach, your link needs to lead to a page that the user will find helpful.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"509\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16-750x509.png\" alt=\"\" class=\"wp-image-143407\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16-750x509.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16-768x521.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-16.png 892w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">get media exposure with haro<\/h4>\n\n\n\n<p>pr sources like haro empower you to collaborate with journalists and give your brand high-quality exposure. all you have to do is sign up as a source, select the topics of your interest and submit an answer whenever you find a query that matches your area of expertise. if you want to give haro a try with a more personal touch, follow #journorequest on twitter.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"508\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17-750x508.png\" alt=\"\" class=\"wp-image-143412\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17-750x508.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17-768x520.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-17.png 893w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">reach out to bloggers, editors and influencers<\/h4>\n\n\n\n<p>when you reach out directly to content creators, you can form partnerships with high-profile professionals in your industry. in doing so, you can build natural-looking and authentic backlinks through blogs, social media posts, news articles, resource pages, directories and more.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"508\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31-750x508.png\" alt=\"\" class=\"wp-image-143484\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31-750x508.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31-768x520.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-31.png 893w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">produce compelling media<\/h4>\n\n\n\n<p>high-quality media like infographics and videos are more likely to be shared. once you design these pieces, include an html code snippet with a link back to your website. this way, when others share the media, they'll also be linking to your site.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-top\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"750\" height=\"508\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18-750x508.png\" alt=\"\" class=\"wp-image-143417\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18-750x508.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18-350x237.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18-220x149.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18-768x520.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-18.png 893w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<h4 style=\"font-size:24px\">use optimized anchor text<\/h4>\n\n\n\n<p>search engines prioritize backlinks that use relevant anchor text. the text tells google and website visitors where your page is sending them, making your content more user-friendly.<\/p>\n\n\n\n<p>some of the best practices for writing useful anchor text include:<\/p>\n\n\n\n<ul><li>using natural and descriptive wording.<\/li><li>not adding keywords just for the sake of it (keyword stuffing).<\/li><li>keeping linked text succinct and concise.<\/li><li>being specific so the reader has a clear understanding of where the link is taking them.<\/li><\/ul>\n\n\n\n<p>keep in mind that if you\u2019re partnering with an outside organization, journalist or influencer, whoever is creating the link will determine the anchor text. however, you can request certain types of anchor text when working with a link exchange partnership.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 id=\"creating\"><strong>creating high-quality content<\/strong><\/h3>\n\n\n\n<p>seo and content marketing are two peas in a pod. <strong>seo is the process of increasing website traffic and maintaining high rankings in search engines.<\/strong> and to do that, you need engaging content. simply put, <strong>you cannot achieve your seo goals without high-quality content.<\/strong><\/p>\n\n\n\n<p>however, notice when we talk about content, we\u2019re not referring to whipping together a few blogs. no \u2014 we mean <strong>creating content with substance<\/strong>. not only should your content include relevant keywords and internal links, but it also needs to be helpful, informative and readable.<\/p>\n\n\n\n<p>why? there is <strong><em>a ton<\/em><\/strong> of content out there \u2014 which is why google indexes the pages it deems worthy of receiving a search engine rank. therefore, the more valuable your website content is, the better your search engine ranking will be.<\/p>\n\n\n\n<p>your focus needs to be on <strong><em>not<\/em><\/strong> <strong><em>just<\/em><\/strong> producing content with keywords and links but <a href=\"\/blog\/creation\/website-content-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">producing website content that creates positive ux<\/a> \u2014 so much that users frequently return or refer others to your site. content strategies that can help you achieve this include:<\/p>\n\n\n\n<ul><li>adding internal links to help the reader navigate your site.&nbsp;<\/li><li>creating visuals and interactive media to educate and engage with users.<\/li><li>producing content that gets granular on a topic rather than just covering the basics.<\/li><li>reoptimizing \u2014 like adding missing information, updating statistics or repurposing through infographics \u2014 to increase the relevancy of your content.<\/li><\/ul>\n\n\n\n<h4>include tutorials in your 足球世界杯举办地2022
<\/h4>\n\n\n\n<p>while there are many <a href=\"\/blog\/creation\/30-kickass-marketing-collateral-ideas-for-your-content-marketing-playbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">different types of marketing collateral<\/a> you can utilize, one specific type <strong>absolutely needs<\/strong> to be a part of your content marketing strategy: tutorials. these content pieces teach customers about a product or service \u2014 preferably ones related to your business. examples include:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"749\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-750x749.png\" alt=\"\" class=\"wp-image-143427\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-750x749.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-768x767.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-20.png 1194w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>webinars.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-750x750.png\" alt=\"\" class=\"wp-image-143422\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-19.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>videos.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-750x750.png\" alt=\"\" class=\"wp-image-144082\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/04\/illos-21.png 1194w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>infographics.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-750x750.png\" alt=\"\" class=\"wp-image-143437\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-22.png 1194w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>how-to blogs and lists.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>a good tutorial concisely conveys helpful information that the user is looking for and provides a positive ux. and as we know, ux plays a critical role in determining search engine rank. thus, engaging and helpful tutorials can help you rank higher on google.<\/p>\n\n\n\n<h3 id=\"research\"><strong>conducting thorough keyword research<\/strong><\/h3>\n\n\n\n<p>there\u2019s no arguing that to rank on google, <strong>your content must include keywords<\/strong>. without them, google won\u2019t recognize how your content matches the search query, which will prevent you from ranking. but how do we find those keywords? by performing comprehensive <a href=\"\/ebooks\/the-ultimate-guide-to-keyword-research-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a>.<\/p>\n\n\n\n<p>keyword research is one of the first steps in the content creation process. you\u2019ll want to have a broad topic in mind that relates to your business. then you\u2019ll use keyword research to determine what phrases and words people are searching related to that topic.<\/p>\n\n\n\n<p>the process sounds simple, but it gets more complex because, as <a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">internet live stats reveals<\/a> reveal, there are over 40,000 search queries every second \u2014 meaning there are <strong><em>trillions of keywords<\/em><\/strong> to choose from. but you can <strong>use specific metrics to narrow down which target keywords to include in your content<\/strong>.<\/p>\n\n\n\n<p>while there are many metrics for professionals to utilize when researching keywords, the two most critical ones are search volume \u2014&nbsp; how many people search for a word within a specified time range \u2014 and <a href=\"\/blog\/strategy\/how-to-use-keyword-difficulty-in-your-keyword-research-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword difficulty<\/a> \u2014 how difficult it is to rank for that keyword.<\/p>\n\n\n\n<p>to find your target keywords, you can use seo tools like:<\/p>\n\n\n\n<ul><li><a href=\"\/blog\/strategy\/semrush-keyword-magic-tool-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush.<\/a><\/li><li><a href=\"https:\/\/moz.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">moz.<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ahrefs.<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">google keyword planner<\/a> (although this platform is primarily for <a href=\"\/blog\/seo\/what-every-marketer-should-know-about-keyword-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword discovery<\/a> as it does not display difficulty metrics).<\/li><li><a href=\"\/blog\/seo\/spyfu-overview-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\">spyfu.<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"star\"><strong>keeping search intent as your strategy\u2019s north star<\/strong><\/h3>\n\n\n\n<p>in 2015, <a href=\"\/news\/seo-1\/how-to-get-the-most-from-rankbrain-googles-new-ranking-robot\/\" target=\"_blank\" rel=\"noreferrer noopener\">google created rankbrain<\/a>, which uses machine learning to interpret new searches and translate them to other related queries, generating the most useful pages for a searcher. rankbrain works in conjunction with google\u2019s hummingbird algorithm to better understand search intent based on keywords and content.<\/p>\n\n\n\n<p>what does this mean for seo? search intent is a leading factor for google rank, so all of your seo tactics need to center around creating an interesting, easy and positive experience on your website. if you want to achieve or maintain a high rank on google, you must <a href=\"\/blog\/creation\/how-do-you-create-content-that-google-loves\/\" target=\"_blank\" rel=\"noreferrer noopener\">create content that google deems worthy<\/a> of displaying on a serp.<\/p>\n\n\n\n<p>you can optimize your content around <a href=\"\/blog\/seo\/what-is-user-intent\/\" target=\"_blank\" rel=\"noreferrer noopener\">user intent<\/a> by <strong>understanding what people are searching for<\/strong> \u2014 keyword research \u2014 and <strong>then catering your content to match those queries<\/strong>. combine excellent search intent with ux tactics \u2014 like easy website navigation, good readability and fast site speeds \u2014 and google will find your website to be worthy of a top serp spot.<\/p>\n\n\n\n<h3 id=\"snippets\"><strong>targeting featured snippets with your content<\/strong><\/h3>\n\n\n\n<p>in 2014, google released another new creation to improve ux: featured snippets. these are the answer boxes that appear at the top of a results page. this <a href=\"\/blog\/distribution\/a-content-marketers-guide-to-every-2018-google-serp-feature\/\" target=\"_blank\" rel=\"noreferrer noopener\">serp feature<\/a> provides a fast answer to a searcher's question, allowing them to receive information without actually clicking on the link.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1312\" height=\"760\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1.png\" alt=\"\" class=\"wp-image-143569\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1.png 1312w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1-350x203.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1-750x434.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1-220x127.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/brafton-featured-snippet-1-768x445.png 768w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/figure>\n\n\n\n<p><a href=\"\/blog\/analytics\/how-doing-nothing-helped-us-earn-a-featured-snippet\/\" target=\"_blank\" rel=\"noreferrer noopener\">featured snippets<\/a> can come in the form of lists, paragraphs, videos, tables and more. and while people can gather information quickly from the snippet, many still visit the attached website. <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-featured-snippet-box\" target=\"_blank\" rel=\"noreferrer noopener\">hubspot featured snippet research<\/a> found that when a website maintained a featured snippet spot, its click-through rate (ctr) increased by as much as 114%.<\/p>\n\n\n\n<p><strong>the takeaway:<\/strong> you want that featured snippet spot. <strong>the catch:<\/strong> so does everyone else.&nbsp;<\/p>\n\n\n\n<p>therefore, you need to <strong>create content that google can easily turn into a featured snippet<\/strong>. to do that, you should:<\/p>\n\n\n\n<ul><li>include lists, tables and steps whenever possible \u2014 especially when explaining how to do something.<\/li><li>answer specific questions in your content.<\/li><li>generate high-quality, user-focused and entertaining content.<\/li><li>leave out the fluff by getting straight to the point.<\/li><\/ul>\n\n\n\n<p>optimize <a href=\"\/blog\/seo\/what-are-rich-snippets-and-why-should-i-care-about-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">rich snippets<\/a> as much as possible.<\/p>\n\n\n\n<h3 id=\"tactics\"><strong>implementing on-page optimization tactics<\/strong><\/h3>\n\n\n\n<p>while you\u2018ll be using high-quality content to improve where you rank on google, you\u2019ll also need to implement key on-page optimization tactics to comply with google\u2019s algorithms. these include (but are not limited to) creating:<\/p>\n\n\n\n<ul><li>keyword targeted and user-friendly headings and subheadings.<\/li><li><a href=\"\/blog\/seo\/how-to-balance-keyword-optimization-quality-focused-seo-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">keyword-optimized content<\/a> \u2014 while avoiding black hat tactics like keyword stuffing.<\/li><li>meta descriptions that encourage clicks.<\/li><li>click-worthy and keyword-targeted title tags.<\/li><li>a responsive and <a href=\"\/blog\/seo\/mobile-keyword-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile-friendly website<\/a> with fast pagespeed.<\/li><li>optimized urls.<\/li><li>image alt tags.<\/li><li>internal links that connect the pages of your website.<\/li><\/ul>\n\n\n\n<p>additionally, there are plenty of seo tools that you can use to help identify what on-page optimization tactics your content is missing. a prime example is the easy-to-use moz <a href=\"https:\/\/moz.com\/tools\/onpage-grader\" target=\"_blank\" rel=\"noreferrer noopener\">on-page grader tool<\/a>. simply plug your url and target keyword into the grader, and the tool will produce a page optimization score and checklist of recommended fixes to boost your seo. the tool is an excellent resource for anyone looking to improve page strength, and it can be used for any website.&nbsp;<\/p>\n\n\n\n<h3 id=\"ctr\"><strong>increasing your click-through rate<\/strong><\/h3>\n\n\n\n<p>here are two more metrics that google analyzes when determining your search engine rank: ctr and bounce rate.&nbsp;<\/p>\n\n\n\n<p>your ctr tells google the percentage of people who visit your website after seeing it appear in a paid or organic search. the ratio comes from dividing the number of clicks a website receives by impressions (times seen). a <strong>higher ctr means people are visiting your website after seeing it on a serp<\/strong> \u2014 which to google, means that your website is providing useful information.<\/p>\n\n\n\n<p>your bounce rate reflects how many single-page sessions your website maintains. a single-page session is when a user visits your site but exits without triggering another request. websites want to <a href=\"\/news\/content-marketing-news-2\/3-steps-to-lowering-your-corporate-blogs-bounce-rate-by-80\/\" target=\"_blank\" rel=\"noreferrer noopener\">maintain a low bounce rate<\/a>, which is calculated by dividing single-page sessions by all other sessions. a low bounce rate tells google that <strong>people are clicking on your website and performing additional actions<\/strong>, so your content must provide value.<\/p>\n\n\n\n<p>however, keep in mind that blog posts typically see a higher bounce rate than transactional or service web pages \u2014 and that\u2019s not necessarily a bad thing. a moderate to high bounce rate on a blog post means that searchers are getting the answers to their questions and then leaving the site, <strong>which is good<\/strong>. these website visitors are likely at the very top of the funnel and probably not looking to purchase anything or engage further with your brand just yet. as of now, they want a fast and accurate answer. and if your blog post provided that, then they\u2019ll likely return.<\/p>\n\n\n\n<p>therefore, when assessing your blog\u2019s strength, it\u2019s better to look at <strong>dwell time<\/strong> \u2014 the average session duration divided by the total number of sessions. if users are landing on a blog page and immediately leaving, the session duration is low. this indicates to google that the content on your blog did not match what the user was searching for.<\/p>\n\n\n\n<h3 id=\"rankings\"><strong>identifying and troubleshooting low keyword rankings<\/strong><\/h3>\n\n\n\n<p>if you\u2019re generating new content, you\u2019ll need to do some keyword research to determine which keywords to target. for those who have content but aren't ranking on the first page of google \u2014 or aren\u2019t ranking at all \u2014 you need to troubleshoot for potential problems with your content. and that starts with keywords.<\/p>\n\n\n\n<p>you might have valuable content on your website, but your low ranking in google is preventing people from seeing it. this happens if you\u2019re not using the right keywords in your content. remember: your keywords should match the words and phrases your target audience is searching for. if not, google won\u2019t recognize that your content could be valuable, resulting in a lower ranking.&nbsp;<\/p>\n\n\n\n<p>to troubleshoot keyword problems, you can use <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">google search console<\/a> (which must be installed and connected to your google analytics account). google search console will identify:<\/p>\n\n\n\n<ul><li>low impression pages that need to be re-optimized or re-indexed.<\/li><li>low-ranking pages that could use fresh content with new keywords.<\/li><li>which pages on your website have declined in rank.<\/li><\/ul>\n\n\n\n<p>once you know which pages need help, you can perform keyword research to determine which words or phrases your low-ranking pages are missing. then you can either refresh, add to or rewrite the content with the target keywords.<\/p>\n\n\n\n<h3><strong>re-optimizing under performing content<\/strong><\/h3>\n\n\n\n<p>writing excellent content one time for a target term may be enough to get your site on page 1 \u2014 for a while. but digital competition never rests, and soon your competitors may be eying your hard-earned position. if your content begins to slump down page 1, you\u2019ll want to revisit your content to see if it\u2019s still hitting the mark.<\/p>\n\n\n\n<p>tf-idf tools help with this. tf-idf stands for term frequency-inverse document frequency, and it identifies the most important terms related to a given keyword. this type of process is incorporated into search engine algorithms as well as content creation tools such as:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.marketmuse.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketmuse<\/a>.<\/li><li><a href=\"https:\/\/www.clearscope.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">clearscope<\/a>.<\/li><li><a href=\"https:\/\/en.ryte.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ryte<\/a>.<\/li><\/ul>\n\n\n\n<p>when using these tools, enter your target term as well as the content written. the tool will grade your content using the top-performing content on that web for that same keyword as a benchmark. then, it\u2019ll make suggestions for any missing topics and terms that you can address throughout the content.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2017\/05\/brafton-features_5.2_marketmuse-hero.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/blog\/seo\/does-clearscope-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">does clearscope work as an seo content writing tool?<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2021\/05\/does-clearscope-work.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/blog\/analytics\/how-marketmuse-brought-us-to-page-one-of-google-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">how marketmuse brought us to page one of google [case study]<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<h3 id=\"social\"><strong>incorporating social media into your seo strategy<\/strong><\/h3>\n\n\n\n<p>while social media does not directly impact your keyword rankings, having a strong social media presence can help you achieve better brand visibility and get more organic website traffic. as your brand reputation grows, so does your website authority \u2014 meaning that google may prioritize your content over a lesser-known brand. additionally, a large social media following can lead to more backlinks \u2014 which is great for seo \u2014 and helps your content reach more users.<\/p>\n\n\n\n<h3 id=\"multimedia\"><strong>creating interactive and multimedia content<\/strong><\/h3>\n\n\n\n<p>google populates serps with content that it\u2019s determined is likely to answer the search query. sometimes, that doesn\u2019t include written content at all.<\/p>\n\n\n\n<p>take for example the query, \u201chow to knit socks\u201d \u2014 this is a hard skill to learn by reading text alone. a video tutorial is much more helpful, and that\u2019s exactly what you\u2019ll find on page 1 for that search phrase. creating interactive and multimedia content can be a great way to set yourself apart from the other brands on the web that are targeting the same serps as you. for each of your keywords, spend some time analyzing the serp to determine what types of multimedia content are most beneficial for that topic. you might find that one of these types of content is a better match for your target phrase:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-750x750.png\" alt=\"\" class=\"wp-image-143457\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-26.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">video, like screenshare tutorials or animation explainers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-750x750.png\" alt=\"\" class=\"wp-image-143452\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-25.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">infographics that highlight important stats.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-750x750.png\" alt=\"\" class=\"wp-image-143447\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-24.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">quizzes that help answer questions (or simply entertain the user).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-750x750.png\" alt=\"\" class=\"wp-image-143442\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-23.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">interactive maps and charts that let users dive into data.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>by creating content your audience will interact with, you\u2019re creating a reason for them to spend more time on the page and on your website. plus \u2014 more importantly \u2014 you\u2019re providing an engaging and memorable experience for them, which will underscore your brand\u2019s authority.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/screen-shot-2022-02-21-at-5.25.51-pm1-750x237.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/blog\/graphics\/why-you-need-infographics-in-your-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"\/\/www.hotgingerla.com\/blog\/graphics\/why-you-need-infographics-in-your-blog-posts\/\">why you need infographics in your blog posts<\/a><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/screen-shot-2022-02-21-at-5.27.58-pm1-750x236.png\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"\/blog\/video-marketing\/how-to-create-engaging-video-content-that-boosts-your-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"\/\/www.hotgingerla.com\/blog\/video-marketing\/how-to-create-engaging-video-content-that-boosts-your-conversions\/\">how to create engaging video content that boosts your conversions<\/a><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<h3 id=\"long-tail\"><strong>using localized long-tail keywords<\/strong><\/h3>\n\n\n\n<p>seo is a lot to digest, but it can be difficult for businesses with limited 世界杯预选赛2022直播
 to implement \u2014 especially if they\u2019re competing with established brands for keywords and ranking positions. however, <strong>businesses can shift their focus to local seo tactics<\/strong>, which means optimizing a website for location-specific search queries.&nbsp;<\/p>\n\n\n\n<p><strong>for example:<\/strong> a \u2018mom-and-pop\u2019 pizza shop might not have the budget or domain authority to rank higher than established businesses like dominos and pizza hut. but the small business <strong><em>may<\/em><\/strong> be able to outrank them for search queries that include long-tail or location-based keywords.<\/p>\n\n\n\n<p>long-tail keywords consist of three to five words, making them very specific. <strong>smaller brands can use localized long-tail keywords to rank on the first page of google.<\/strong> rather than compete for the keyword \u201cpizza,\u201d&nbsp; an independent pizza shop could target these long-tail keywords instead:<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-750x750.png\" alt=\"\" class=\"wp-image-143463\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-27.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">best pizza shop in [town\/city\/county name].<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"751\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-750x751.png\" alt=\"\" class=\"wp-image-143468\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-750x751.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-768x769.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-28.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">pizza shop near me.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-750x750.png\" alt=\"\" class=\"wp-image-143474\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-29.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">gluten-free pizza near me.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:25%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"750\" height=\"750\" src=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-750x750.png\" alt=\"\" class=\"wp-image-143479\" srcset=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-750x750.png 750w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-350x350.png 350w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-220x220.png 220w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-768x768.png 768w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-250x250.png 250w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-300x300.png 300w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-125x125.png 125w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-120x120.png 120w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-24x24.png 24w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-48x48.png 48w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-96x96.png 96w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30-150x150.png 150w, \/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos-30.png 1193w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">late-night pizza [town\/city\/county name].<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><strong>remember:<\/strong> google considers a user\u2019s location when populating a serp. so when people search these location-specific terms, a \u2018mom-and-pop\u2019 shop can outrank a national brand.<\/p>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245dcf00f0fc\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-image: url(\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/header-5.png);\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">\n<h2>start increasing your rank on google<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<section id=\"block_6245dd550f0fd\" class=\"brafton-blocks brafton-block__list full-width skinny wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#ffffff;\">\n    <div class=\"wrap cf\">\n        \n\n<p>there\u2019s a lot that goes into determining where you rank on google \u2014 so much that it\u2019s completely understandable to feel overwhelmed. but there are plenty of 世界杯预选赛2022直播
 that break down different seo tactics and help you understand which ones you need to implement into your content marketing strategy. a great example of such a resource is our newsletter \u2014 which you can sign up for right here:<\/p>\n\n\n    <\/div>\n<\/section>\n\n<div class=\"full-width-subscribe d-all\"\n   >\n        <div class=\"img-container\">\n            <img loading=\"lazy\" src=\"\/\/www.hotgingerla.com\/wp-content\/themes\/brafton2016\/library\/images\/article_page_subscribe.png\">\n        <\/div>\n        <div class=\"form-container\">\n        <div class=\"completion\">\n                            <p class=\"small\">thanks for subscribing! keep an eye out for a welcome email from us shortly. if you don't see it come through, check your spam folder and mark the email as \"not spam.\"<\/p>\n                            <\/div>\n        <form id=\"mktoform_1583\"><\/form>\n<script>mktoforms2.loadform(\"\/\/app-ab37.marketo.com\", \"593-mit-442\", 1583, function(form){\n     let theform = form.getformelem()[0];\n     try{\n        form.addhiddenfields({\"gclid__c\": getgclid()});\n    }catch(err){\n        console.log(err);\n    }\n    theform.classlist.add(\"subscription\");\n\n    form.onsuccess(function(values, followupurl){\n        ga('send', 'event', 'newsletter', 'submit', 'submission');\n        $('.completion').toggle();\n        $('#mktoform_1583').toggle();\n        return false;\n    })\n});<\/script>\n        <\/div>\n<\/div>\n\n\n<section id=\"block_625842b7a6558\" class=\"brafton-blocks brafton-block__list full-width wp-block-acf-list-row-container brafton-block columns-5\" style=\"background-color:#344754;\">\n    <div class=\"wrap cf\">\n        \n\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button is-style-secondary-cta\"><a class=\"wp-block-button__link\" href=\"#top\"> ^ back to top<\/a><\/div>\n<\/div>\n\n\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":282,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-build-a-page-gutenberg.php","meta":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>how to rank on google | brafton<\/title>\n<meta name=\"description\" content=\"want to learn how to rank on google? we\u2019ll help you cover all of your bases and improve your rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"how to rank on google | brafton\" \/>\n<meta property=\"og:description\" content=\"want to learn how to rank on google? we\u2019ll help you cover all of your bases and improve your rankings.\" \/>\n<meta property=\"og:url\" content=\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/\" \/>\n<meta property=\"og:site_name\" content=\"brafton\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07t17:23:01+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@brafton\" \/>\n<meta name=\"twitter:label1\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"27 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"website\",\"@id\":\"\/\/www.hotgingerla.com\/#website\",\"url\":\"\/\/www.hotgingerla.com\/\",\"name\":\"brafton\",\"description\":\"news content marketing\",\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.hotgingerla.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inlanguage\":\"en-us\"},{\"@type\":\"imageobject\",\"@id\":\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/#primaryimage\",\"inlanguage\":\"en-us\",\"url\":\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1.png\",\"contenturl\":\"\/\/www.hotgingerla.com\/wp-content\/uploads\/2022\/03\/illos_illustration-1.png\",\"width\":964,\"height\":1851},{\"@type\":\"webpage\",\"@id\":\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/#webpage\",\"url\":\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/\",\"name\":\"how to rank on google | brafton\",\"ispartof\":{\"@id\":\"\/\/www.hotgingerla.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.hotgingerla.com\/how-to-rank-on-google\/#primaryimage\"},\"datepublished\":\"2022-04-14t19:53:31+00:00\",\"datemodified\":\"2022-12-07t17:23:01+00:00\",\"description\":\"want to learn how to rank on google? 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