reach new audiences with strategic white paper content
content creation at brafton starts with a strategy. before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. a professional white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
when creating topics, brafton strategists use hard data to identify a problem your target audience is asking search engines about. an effective white paper provides innovative solutions to that problem.
the resulting white paper will be a custom length to ensure your audience receives the insights they’re looking for. these documents typically start at 1,000 words, accompanied by graphics created by a member of brafton’s design team. the finalized design will mesh perfectly with your brand’s existing content and reflect your intended brand image.
your expert writer will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service, and your commercial goals. to ensure your brand is positioned as a thought leader, we only hire the most talented writers, most of whom have extensive technical writing experience.
white papers get results: just ask our clients
“around 20% of our leads are generated from all the work brafton has done. they’ve met our goals and done a great job.”
– sandra florindi, segment marketing leader, life science, perkinelmer, inc.
“our business is technical & fairly complex. our writer impresses me with how he takes information that can be confusing & makes a compelling story. it’s not easy but he makes it seem that way.”
– lynnette regan, marketing communications manager
“we have a fairly complex footprint & yet their writers & project managers are able to jump right in & interview our team members & write blogs like they are full-time inspirage employees.”
– lindsey hiefield, creative service manager
the nuts and bolts of a white paper
brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets.
after receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often include clients’ internal subject matter experts. they will then write a first draft.
powerful content. powerful collaboration.
your personnel is granted an article review of the first draft, verifying that the content is both comprehensive and fully in line with your vision for the project as a whole. at this point, all edits and feedback will be incorporated into the white paper. applying this level of white paper analysis and scrutiny while the copy is in production is a way to ensure the creation process goes smoothly as the article moves from the content writer to the design team.
meet some of your white paper writers:
chelsey church, senior writer
industry experience: 7+ years
education: kent state university
jessica barker, senior writer
industry experience: 6+ years
perry robbin, senior writer
industry experience: 7+ years
education: university of connecticut
white paper design
once the text has been approved, your white paper content will be formatted by brafton graphic designers. they will collaborate with you, your professional writer and your project manager to implement your brand color schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts.
when it comes time to choose the visual style of your custom white paper, you have a long list of options. the design choice can echo your existing content or serve as part of a rebrand, presenting your thought leadership content in a new light for your targeted audience. the white paper will once again be submitted for approval, and any edits will be applied.
the roi of a white paper
once you have an expertly researched and designed white paper, you can leverage the content in multiple ways. whether you envision the piece as a gated asset or a piece of freely-distributed thought leadership, brafton’s white paper writing service doesn’t have to end with writing and design.
white paper lead generation
brafton can assist in leveraging your finished white paper as a lead generation tool by creating landing pages featuring form fills. in exchange for providing contact information, users will then gain access to the white paper that lives on your website. it becomes easier to receive customer information when you have high-quality content behind those landing page gates.
we can also create and embed targeted in-line ctas into a relevant blog post to drive visitors to your white papers, case studies and other downloadable assets. in this way, brafton’s blog writing services and white paper creation become symbiotic.
furthermore, brafton can provide guidance or manage email distribution strategies for white paper asset launches. we can also write promotional copy for email, social media and other digital marketing channels.
showcasing thought leadership and industry expertise
brafton’s white papers augment your blog and integrate into your overall content marketing strategy, ensuring that your business turns readers into potential customers.
white papers can be tailored to both business-to-business and business-to-consumer audiences, as well as numerous industries, including:
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and much more!
not in the us?
check out our international white paper writing services: