why whiteboard animations?
whiteboard animation videos use cartoon media and other animation techniques to turn even the most complex idea into something everyone can understand. the key is in simplicity: a whiteboard animation is clean, colorful and easy to digest, empowering your video marketing without confusion. it also relies on some of the same techniques used by educators — like illustrating a process one step at a time to improve understanding.
furthermore, whiteboard video animation uses powerful tactics to keep viewers’ attention:
- movement,which catches the eye.
- valuable video content,which means viewers can learn something new.
- fun animation,which can make your message more memorable than a talking-head video.
animation videos also help keep users on the page, which is a primary search engine ranking factor. using professional whiteboard video content can accomplish more than static imagery and written content could ever hope to achieve.
to tell your story in a way that moves leads down the funnel and influences buying decisions, you need a professional whiteboard video production company. brafton produces, publishes and promotes whiteboard videos for maximum effect on your target audience.
in the uk? check outbrafton’s whiteboard animationin the united kingdom.
in australia? check outbrafton’s whiteboard animationin australia.
illustrate your message
whiteboard videos provide visual cues for the time-strapped viewer. because they’re one of the most digestible, seamless types of video marketing content, whiteboard videos are tailor-made for today’s consumer audience.
using custom illustration, software-enabled animation, sound effects, voice-over work and the expertise of top motion graphics designers, you can create video content that’s direct, engaging, targeted and impactful.
what’s your brand message? now let’s make it animated.
educate your audience
synthesize complex product specs, offer step-by-step explanations and animate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.
words are great. graphics are better. animated graphics are best.
using brand-specific typography, style, instructions and narration, our video team starts at the drawing board and finishes with the final touches of video editing to create the educational content your audience craves.
present big ideas
your dedicated animator and scriptwriter take your vision to the big screen — of laptops and smartphones, that is.
throughout each stage of brainstorming the idea, writing the script, designing the visuals and producing your marketing video, we infuse your story and your business expertise. with video production services powered by adobe illustrator, after effects and audition, we combine the best in software applications and custom artwork for high-quality results.
for additional context, we include off-screen voiceover talent, enhanced audio and graphical annotations like subtitles, company logos and calls-to-action.
features of a high-quality whiteboard video
there are plenty of design tools available to help you with whiteboard video production, but these tools don’t provide the background knowledge, experience and expertise necessary to make your video content stand out. to create a truly professional, high-quality whiteboard animation, you must know how to leverage features like these:
- duration:the modern viewer has limited time and an even more limited attention span. animation videos should have the perfect duration to share your idea without dragging on — and that’s usually around 60 seconds.
- topic:focus on one topic per animation or explainer video. this keeps your audience from getting confused and makes it easier to design, theme and present your video content.
- quality:awkward animation or unprofessional voice-over work can disappoint potential customers — or, worse, lead to an increased bounce rate on your page. invest in a quality partner to help bring these elements together in ways that make your whiteboard animation video stand out.
whiteboard animation can be one valuable part of your overall video marketing strategy — but only if you have a video production partner who can make it happen.
the brafton whiteboard animation service
if you want to unite every element to create animation perfection, you need to optimize your marketing videos with a great process. here’s how we approach whiteboard animation at brafton:
whether you have the perfect idea for your next explainer video or just want to utilize animation for your marketing strategy, we’re here to help. our content strategists, copywriters and animators work with your in-house subject matter experts to brainstorm and propose ideas that effectively leverage whiteboard video content.
once you’ve chosen your favorite idea, our expert copywriting team will create a script. this includes all the lines spoken by a voice-over artist and any copy that appears on-screen.
next, we use visual outlines called storyboards to plan every frame of your whiteboard animation. this is your chance to see how the words from the script will come to life through cartoon media.
our experts use a variety of tools to animate characters, text and objects. they’ll use your branding guidelines to select the best colors and fonts for your whiteboard video.
when you sign off on the finalized product, we’ll distribute it through your chosen channels, including email and social media.
our whiteboard animation journey doesn’t stop there. we can also work with you to create landing pages, social posts, email campaigns and other content to drive traffic to your new explainer video or other whiteboard animations.
whiteboard videos in your content marketing strategy
whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. this creative marketing tool can:
- engage your audience.
- break down complex concepts for the average viewer.
- boost your digital content campaign.
- tell your product or service story in an engaging, animated fashion.
- increase sales and business results.
have existing marketing collateral that’s dormant on your site?repurpose it into a short 90-second whiteboard animation embedded on a landing page.
need to engage followers on social media?quick-hitting, informative 30-60-second videos generate more likes, comments and shares.
sales process slowing down after the first few touchpoints?create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf.
videos help populate resource centers with dynamic media, quickly answer site visitors’ questions and exhibit the more innovative and creative side of your brand.
put a fresh spin on your corporate videos with the high-value animation production that can drive your content marketing strategy.