‘above the fold’ episode 15 recap: cyrus shepard talks robots, chatbots and influencer marketing

the gloves come off and fran and jeff throw down with none other than google itself in this week’s edition of “above the fold.”

in the baker’s dozen episode, francis and jeff talk about ethics in brand management, technological advancements and influencer marketing, and jeff needs to look up what a baker’s dozen is.

this week on above the fold, jeff and fran bring on guest star sonny sharp to discuss marketing predictions for 2019 and, naturally, share their own forecast for the future.

there’s no shortage of digital and content marketing news out there, which is a good thing when you’re playing things fast and loose with your weekly podcast and don’t plan out discussion points in advance.

what happens when a podcast turns 10 episodes old? the hosts weigh the commercial versus ethical obligations of google and elon musk, that’s what.

another week, another controversial foray into the world of content marketing. jeff and francis really go places in episode 9, from the seachange washing over social media, to what adult content tells us about video-streaming trends.

welcome to the cmworld-themed edition of above the fold.

in which the boys talk about google and censorship, parenting via alexa and why instagram is the most important social media platform right now. i might be exaggerating, but only by a tad.

francis and jeff ponder big questions, like “when do content campaigns see results?”, “how do you write authoritatively?” and “do you always think about seo when you drink?”