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animations make your brand more engaging and interactive. this makes them great assets to share on social media, distribute through email, feature internally and host on your website—they’re that versatile.
online video already accounts for more than 75% of all online traffic.
including the word “video” in subject lines can drive higher open rates.
81% of video marketers say video embeds keep people engaged on landing pages longer.
84% of consumers say a brand’s video has convinced them to buy a product or service.
these are numbers you need to tap into. brafton delivers on creativity and roi.
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your animations are customized to your audience, business needs and marketing goals. here’s a look into the typical process for each animation project we take on:
we start by examining your prospects and the language they speak.
already have an idea? we can animate it! not sure where to begin? we work with you and your team to conceptualize a start-to-finish product that serves user intent.
our animation style is whatever your brand needs it to be: whether you require hand-drawn animated illustrations, 2d animation or 3d rendering to drive your message home, we have it covered.
the animation process is customized to your needs. your dedicated writer drafts the narration, typically ranging from 72-290 words. within these parameters, your final video will be between 30-120 seconds.
our editorial team is adept at the type of short-form writing necessary for structuring animations that explain complex ideas in simple, easily understandable terms.
after your team approves the script, we move into storyboarding, which is where ideas really flourish.
the storyboard gives you a visual of everything on the screen shot-by-shot so that you have a strong sense of the final animated video. all relevant features are included in the storyboarding process, including colors, backgrounds, video cues, narration, sound effects and, depending on the type of animation, characters and movements.
using adobe creative suite and other software, we fully animate and produce your video. this step involves visually creating all animated characters and assets, timing voiceover work, syncing music and adding relevant branding features.
the type and size of your animation will determine the precise elements and illustration, with the complete process taking 4-6 weeks.
at brafton, we offer a host of custom animation products that propel your brand to the forefront of industry conversations. our expansive video marketing capabilities mean we can approach your next video project with any type of animation technique that suits your needs best.
