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after 10+ years of being the leading content marketing agency in north america, the uk and australia, our business writing service has allowed thousands of clients to expand their reach and engage their audiences in meaningful ways.
“our business is technical & fairly complex. our writer impresses me with how he takes information that can be confusing & makes a compelling story. it’s not easy but he makes it seem that way.”
– lynnette regan, marketing communications manager
“we provided basic direction to brafton & they just ran with it. they took the few words we used to describe what we want & turned that into a whole campaign that makes sense for us.”
– barbara clifton, marketing and communication manager
“we have a fairly complex footprint & yet their writers & project managers are able to jump right in & interview our team members & write blogs like they are full-time inspirage employees.”
– lindsey hiefield, creative service manager
business writing requires its own specialization, regardless of your marketplace. brafton content creators possess the content writing skills to craft engaging copy that resonates with your target audience. they also have extensive editing and proofreading experience to ensure content is polished and concise.
our professional business writers specialize in numerous industries, including:
prospects such as business owners and entrepreneurs seek out expert advice, accurate information and trustworthy opinions. at the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space.
with brafton, you’ll work with a dedicated, experienced writer who can strike this balance with ease.
with support from your content marketing strategist (cms) and project manager, your brafton team will create unique campaigns targeting your audience, demonstrating your value proposition and meeting your established goals—all while spotlighting what separates your business from others in your marketplace.
we pride ourselves on more than a decade of consistently delivering top-quality business content. how do we do it?
because brafton’s editorial department is composed of professional content writers who specialize in different business sectors, each writer develops deep knowledge regarding specific markets, including expertise in historical performance, current trends, future evolution and common parlance.
by staffing our editorial team in-house rather than relying on freelance writing services whose quality can be unpredictable, we’re well positioned to deliver original, thoughtful content that’s free of plagiarism and inaccuracies.
brafton trains content writers through educational materials and thorough debriefing sessions guided by experienced editors, strategists and project managers with proven track records in business writing for specific industries.
we get to know your brand, industry and target audiences by reviewing your branded material and conducting our own research at the start of the relationship so we can jump right into creating quality content for your brand.
your brafton team is also eager to learn from your internal subject-matter experts. rigorous account kickoff procedures, interviews and other processes, allow content writers to glean the complexities of your particular business and its audience.
the outcome is that every piece of business writing we deliver is on-brand, valuable to your readers and tailored to your business marketing objectives.
brafton content writers are trained in content marketing best practices, and begin every business blog by content mapping, a process that incorporates keyword research, analysis of search engine results pages (serps) and inclusion of target audience information.
this process allows your writer to craft high-quality content that resonates with your audience while also ensuring vital seo factors are accounted for, from alternative text included in blog post images to meta descriptions displayed on serps.
the world of business writing goes well beyond the reports and proposals that business owners might draft for stakeholders, prospects and customers.
business writing entails every type of written communication that your brand puts forward. for that reason, we don’t limit our writing services to rigid, inflexible products and plans. our content writing services include:
the success of brafton’s business writing services is determined by the results of your strategy. your cms will track relevant analytics data, including website traffic, time on site, bounce rates, conversion rates and more.
with this information, your cms will be able to see clearly what aspects of your content marketing strategy are working, and which aren’t delivering results. through monthly reporting sessions, your cms will show you these metrics, and explain them clearly for your team and the decision-makers on your end. finally, this data aids in making strategic adjustments to your strategy for long-term successes.
roi should always take center stage. regardless of your overall content marketing goals, your brafton team will ensure each piece of business writing helps you drive revenue by tying specific metrics to monetary value.
