your digital marketing plan is here
with attention spans at an all-time low and information overload at a constant high, your brand needs a strategy to stand out from the crowd. a successful digital strategy focuses on online content and platforms to improve business performance, answering all of the who, what, when, where, why and how questions so that all stakeholders are working toward the same goals.
who is our target audience?
how can we best engage those users?
what kind of content resonates with our audience and achieves our desired outcomes?
why are our solutions valuable to our target market?
where should we share our content?
when should we launch our campaign?
to answer these questions, our team works with your marketing team and other company stakeholders to understand your industry, brand, audience and goals.
digital marketing is necessary for any business operating in the modern world. a digital strategy agency provides the knowledge, expertise and tools to help guide the path for success. it’s even more important to consider strategy in the digital landscape. with new data and processing avenues available, your strategy is what will set you apart from the competition. we bring a unique combination of technological advancements and real people who understand what your team needs to succeed.
our clients say it best
how we generate 20% of perkinelmer’s life-sciences leads
“around 20% of our leads are generated from all the work brafton has done. they’ve met our goals and done a great job.”
– sandra florindi, segment marketing leader, life science, perkinelmer, inc.
total social for total safety: an epic social media success story
“the social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign.”
– barbara clifton, marketing and communication manager, total safety
how we helped allitix go all-in on thought-leadership content
“brafton has the technical writing skill to write about difficult topics but make it interesting to read. they can take an idea and elevate it to the next level.”
– tori hvizdak, marketing manager, allitix
digital transformation strategy: how to cater your business to your online market
if you’re new to the game, we can help you define your differentiators, fine-tune your messaging, pinpoint a target market through detailed persona development and identify marketing goals that will promote business growth.
you’ll work with a dedicated digital strategist who will become an expert in your brand and industry. this person will serve as your point of contact between the editorial, graphic design, video, social media and other teams that contribute to each marketing campaign to which we contribute.
the digital landscape is always evolving, and with that also comes shifting user expectations. we’ll build your digital strategy with flexibility in mind, while also drawing on data that informs actionable insights and confident decisions. as a full-service digital agency, our team can create an end-to-end marketing strategy specific to your company that includes:
we’ll take a look at your current brand strategy and digital presence to identify areas for improvement, such as increasing monthly site traffic, boosting conversions or improving search ranking. using our digital technology, we can conduct competitor analysis which clues us into smart directions your brand can take.
after developing a rockstar digital marketing strategy, we work with your team to plan for execution. this takes into account all aspects of the digital experience your prospective consumers have with your brand, such as social media, email, search engine results pages and more.
our in-house team creates high-quality, data-driven content that supports the big picture goals. each piece of content is mapped to a specific kpi, and we’ll demonstrate how the assets we create contribute to your bottom-line goals.
promotion and distribution:
when your content is ready to share with the world, we can help promote it through social media, email, digital advertising and other channels. as a top digital strategy service provider, we not only have these services available but create a unique strategy and plan for your business’s specific needs. whether it’s distribution through social media or stellar web design, we focus on delivering results and offering top-tier customer service. once you have custom-made content, we give you the tools to promote it.
metrics and reports:
we compile baseline and ongoing metrics to analyze your site performance, social media presence and more. brafton gathers valuable information from our data analysis reports that provide useful insights on how the content is performing. we work with your team to determine a reasonable goal and track our content to see how well it is meeting that goal, whether it’s brand awareness or a higher roi.
our strategists and consultants can provide ongoing analysis of kpis to track your success. digital marketing doesn’t have just one approach because the online landscape is constantly changing and shifting with new trends, technologies and channels. our ongoing analysis ensures that your content and marketing strategy is never left in the dust. we use data and analytics to make sure that everything is kept up to date.
achieving tangible business results
a data-driven digital strategy will always be focused on goals. without them, your brand will quickly become lost in the digital landscape and it will be difficult to measure success.
here at brafton, we can help you achieve various objectives, such as:
- brand awareness.
- lead generation.
- sales enablement.
- conversion marketing.
- website performance.
- search performance.
- increased revenue.
how do we do it? as a digital strategy agency, brafton’s content marketing informs, entertains and inspires your audience in a variety of ways. with the right targeted content, we tell your brand’s story, build trust and interest, earn industry credibility, turn leads into conversions (and then customers into brand advocates), boost revenue and more. the options are specific to your business’s unique needs because we know that no 2 organizations are the same.
content that shines in the digital space
digital content is how your brand starts a conversation with users and ideally turns them into loyal followers or customers. it also retains current customers and keeps them engaged with your brand and its new products and services.
by engaging with your written and visual content, your audience will learn about your product or service and connect with your brand message. these interactions are critical to moving them along the funnel and generating the business growth that your strategy is developed to achieve.
brafton is your one-stop-shop for all your content marketing needs. we can create and promote content that supports a specific digital strategy that helps you achieve your business goals.
content writing services
your web content tells your brand story, shows your product or service in action and demonstrates your expertise, trustworthiness, and value to potential customers. with a close eye on the strategy, our talented content writers are business-minded storytellers who can create blog posts, video scripts, ebooks, white papers, infographics, webpages and more.
social media marketing services
when your strategy calls for social promotion, our social media team will have it covered. from organic strategies to social ad campaigns, brafton social media strategists use a results-driven approach to plug into your audience and capture its attention with the right content.
it’s hard to compete without video in today’s digital landscape. our video production services include animation, on-location shoots, studio productions, vox pops, explainer videos, testimonials, event coverage and more. from ideation to editing to promotion, brafton can make your brand a video star.
strategy meets art when our designers get involved. this digital marketing service includes infographics, white papers, ebooks, case studies, custom illustrations, web design and more for your brand — all of it in perfect harmony with your visual identity and brand style guidelines. with visual content creation support, you’ll wow users with the eye-catching content that supports your strategic goals.
inbound and outbound marketing strategies
inbound? outbound? both? the answer lies with your target audience — and as a leading digital marketing agency, our specialists love these kinds of questions.
while brafton specializes in inbound marketing techniques that give your brand more bang for your buck, we won’t shy away from recommending an outbound marketing strategy if it makes sense for your business model and target audience.
inbound marketing is a fan favorite because it feels more natural and generally has a higher return on investment. the idea is to create digital content and social media campaigns that spread brand awareness and subtly lead users to your website. once they find out more about your brand in this organic way, they’re more likely to fill out a contact form, respond to an incentive or purchase your product or service.
as your digital strategy agency, brafton can provide varied inbound marketing services, including blog writing, social media services, search engine optimization and the list goes on.
outbound marketing is a more traditional tactic that involves a business reaching out directly to consumers. however, it also includes direct mail, billboards and radio ads, which can be effective for certain audiences.
the key in deciding how to divide your marketing investment is to consider the ideal customer experience. will a direct mail brochure encourage them to visit your website? or will they send it directly to the trash bin? determining expectations is an essential component of planning your digital marketing plan — and that’s just the type of question our top-tier digital strategists are ready to explore with you.
bring in more business with digital strategy
digital marketing isn’t a one-time thing — especially when you want to drive consistent business growth. our strategists and consultants will keep a close eye on your bottom line as they track your content performance and report on kpis.
plus, we’ll help you adapt your strategy to the changing trends and evolving user expectations so that your digital presence is always on top.
whether you’re looking for end-to-end digital services, à la carte or something in between, our in-house team of strategists, consultants, project managers, content creators and social media specialists are ready to target your business goals.