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everyone is strapped for time, and your target audience is bombarded with competing products and services every day. so how do you get your brand in front of the right people at the right moment?
and then get them to convert?
at brafton, we know short, quick-hitting videos work. targeted, personalized videos even better.
your brand isn’t a static, one-dimensional image that can be conveyed in words alone. you need to create effective videos that elevate your brand and illustrate your offerings.
explainer videos created by a professional video production agency help brands put their best foot forward.
an explainer is just another way to say educational video.
the purpose of an explainer is to teach a targeted audience a specific concept, whether it’s your company’s mission and values, your products or services or the problems that your solutions remedy.
our professional video production and motion graphics teams are ready to turn your video idea into reality. whether you’re envisioning a 2d animation, 3d animation, whiteboard video, live-action, screencast, product video or something else, we have you covered.
between our team of top animators, video production professionals who can take the shoot to your location and our in-house studio, brafton is the video production company that can make your vision a reality.
watch our animated breadth of services explainer video:
supply chain example.
education marketing example.
manufacturing example.
creating a custom explainer video takes time and professional expertise. our video production process typically follows these steps:
not sure what your explainer should focus on, specifically? no problem – our in-house videographers and marketers are expert brainstormers who can help you identify the best topics to cover in an explainer video for your brand.
wise video marketers never overlook the power of good storytelling. our editorial team can write your video script to be clear, compelling and concise.
animated explainer videos are preceded by storyboards, or visual outlines of what your motion graphic will look like. here, you’ll see how the script lines up with the imagery, what designs the animation will include, character appearances and more.
for live-action explainers, we’ll travel to where you need us, or shoot your explainer in-house at our studio. no matter where the video shoot takes place, our professional videography team will be ready with the latest hd and 4k video cameras along with professional lighting and audio equipment to ensure a high-quality end product.
we use the best video editing tools, including adobe premier, final cut pro x and davinci resolve. we’ll incorporate background music, graphical elements and effects to ensure your final video is in line with your branding guidelines and looks excellent.
with your very own explainer video completed, it’s time to share it with the world – or at least your audience. your dedicated content marketing strategist (cms) will have plenty of data-backed ideas on getting your video content in front of your audience.
the video marketing process doesn’t end with the completion of the video, or even the first time you share it with your audience. videos are lasting content, and can be utilized in many aspects of your digital marketing strategy.
as a full-service content marketing agency, we know how to leverage your explainer video for the most impact.
that means delivering it to your audience through the channels that will reach them best, creating supportive collateral such as infographics and blog articles, and carefully reviewing the information about your audience that your video marketing strategy will help reveal.
no process, product or company is out of reach for an explainer video. humans are built to consume video content:
81% of marketers say video helps increase the average time visitors spend on landing pages.
strategically created & distributed videos may also capture more attention than your blog posts and other content formats:
66% of people would rather watch a short video rather than read an article that explains the same subject.
to reach your target audience, whoever that may be, you need video at the forefront of your marketing strategy.
in the uk? check out brafton’s explainer videos in the united kingdom.
in australia? check out brafton’s explainer videos in australia.
