linkedin marketing services

social media management

our dedicated social media strategists can help you build your business’s linkedin page from  scratch. alternatively, we can optimize your brand’s existing linkedin network in the following ways:

• refining your target market.
• developing linkedin marketing campaigns.
• copywriting your business page’s network profile.
• making strategic connections.
• engaging with other brands and users on linkedin.
• spearheading linkedin content campaigns.
• creating posting schedules.
• monitoring your page and audience growth.
• reporting on your performance.
• managing linkedin messages.
• much more.

social media posts

the only way to keep your professional connections engaged is by regularly posting interesting content. that’s why brafton’s social media consultants work directly with our content strategists and creatives to help distribute and promote your original blog posts and thought-leadership articles. other types of custom posts we create include:

• informative and highly useful text-only posts (1,300 or fewer characters).
• long-form content through linkedin’s article-publishing platform.
• third-party content that is of value to your connections.
• original photos, graphics and other visual content.
• original video content.
• company updates and milestones.
• links to your latest research and other original content.
• much more.

social listening

in professional circles, reputation is everything. social listening is the process of finding out what people are saying about your brand, or its competitors, on social media platforms. brafton’s social media strategists pay close attention to multiple social channels, including linkedin, to identify and flag all brand mentions. some of the tasks involved in social listening include:

• pulling data about likes, comments, re-shares and posts that tag and/or reference your brand.
• responding to feedback as needed.
• flagging misinformation about your brand and its products or services.
• answering questions that connections may have asked about your brand.
• bringing negative mentions to your brand’s attention and helping to resolve the problem.

custom reporting

there are three phases to every linkedin marketing campaign: plan, build and report. our social strategists start the planning phase by assessing the state of your current linkedin campaigns through benchmark reporting. next, they build your audience and launch content campaigns. finally, they report on the performance of those campaigns and provide data-driven recommendations for future tactics and strategic revisions. some of the key metrics they’ll look at in their customer reports include but aren’t limited to:

• followers.
• visitors.
• impressions.
• engagements (likes, shares, comments).
• mentions.
• clicks.
• branded hashtags.
• important industry buzzwords.
• relevant conversations about the state of your industry.

social media ad management

linkedin, like most other social channels, offers paid ad campaigns that help businesses expand their reach to new audiences. our digital marketing agency can take the reins on these paid campaigns to help boost brand awareness – especially for newer or recently optimized business pages – and ultimately boost engagement. we can do all of the following:

• create text ads.
• produce video ads.
• set up dynamic ads.
• launch message ad campaigns.
• manage sponsored content campaigns.
• help you allocate your spend across different social media channels.

social media contest creation and management

social media is called social media for a reason: you’re expected to be social, and that means finding new and interesting ways to engage your audience. brafton’s social media strategists can ideate, strategize, launch, manage and measure social media contests, surveys and other user-generated campaigns for your brand.