the core difference between
retargeting and remarketing is
that a remarketing campaign
uses email as follow-up touch
point instead of ads.
retargeting versus remarketing
retargeting and remarketing are often used interchangeably. in fact, what google calls its “remarketing service” is very much a retargeting service in reality.
the core difference between retargeting and remarketing is that a remarketing campaign uses email as a follow-up touch point instead of ads. for example, if a customer abandons their cart on an e-commerce site, they will receive an email from the site reminding them as much. clearly, this means remarketing is reliant on actually having a user’s email in your database, which is why it is sometimes referred to as crm retargeting.
other examples of remarketing include:
- tailoring email campaigns based on how users have interacted with your site.
- emailing a customer on your remarketing list when a product they have shown interest in goes on sale.
- sending a demo-request email to a client who has downloaded deep-funnel collateral such as white papers and product testimonials.
remarketing and retargeting, while very different, are both essential functions of a successful content marketing campaign. at brafton, we offer remarketing services in addition to our retargeting services.