because a great quote can go a long way.
everyone has their own story to tell, and a unique experience with your brand.
your goal? help them tell it.
in this webinar, we’re walking through all the ways you can encourage a compelling brand story from your biggest fans. your happy customers are your best assets. your partners, employees and trusted influencers can sing your brand’s praises from the rooftop if you let them. it’s all about encouraging them to do so, and knowing when you’ve got those winning words.
in this webinar you’ll learn:
- how to convert a conversation into content that sells your brand.
- why the interview process is such a powerful way to up your marketing efforts.
- three types of interviewees to target and the goals for each.
- how to ask for, prepare for and conduct a fruitful interview.
- top questions to ask for the most quote-worthy answers.
- important interview etiquette to put your interviewee at ease.
- how to get the most value (and content!) out of your conversation.
…and much more!
molly ploe is a marketing specialist at brafton. when she’s not writing, she spends her time reading, going on walks and drizzling honey onto ice cream.