the whole reason people practice seo is so they don’t have to pay for qualified traffic. the goal is to create something that ranks on page 1 for the right keyword. do that, and the traffic just. keeps. coming.
case in point: we updated the copy on a glossary page for our client, appdirect, in late 2021. as a result, we got it on page 1 for the target keyword “saas platform,” which has a global monthly search volume of 9,400.
then this happened:
since march of this year, this article has generated more than 1,200 users organically every single month.
that’s cool. but the value of that traffic is even cooler:
that’s in the ballpark of $30,000+ in traffic value over the last 6 months. meaning, you’d have to pay more than $30,000 if you were buying this traffic through ads.
our client paid us a minuscule fraction of that.
and still, the traffic just. keeps. coming.