thanks for your message! we'll be in touch shortly.
this is seo’s most sacred law: target just 1 keyword per page. however: google is smart enough to understand search intent.
meaning, if you choose your one target keyword wisely, you won’t just rank for that keyword; you’ll also rank for broad-match keywords that have identical or highly similar intent.
case in point: we targeted the keyword “semh” for our client, routledge. it has a search volume of 4,900 in the uk.
and we got our client on page 1 for that keyword:
but we also got our client on page 1 for 4 other variant search terms:
no single semh-related keyword has a search volume of 11,000.
but when you add up just a few of the variant keywords with identical intent, you’ve suddenly turned a 4,900 search volume into 11,000.
that’s 11,000 new opportunities for a click every single month that we generated for our client.
and it all started with just 1 really well-chosen word.
we know how to pick ‘em.