we mined data from 181 google analytics accounts from 2015 to 2016 in order to establish key performance indicator benchmarks across a wide swath of industries.

download our ebook to discover industry averages of the following kpis:

  • bounce rate
  • session duration
  • organic growth rate
  • goal usage
  • mobile device usage
  • percentage of traffic driven by social media
  • percentage of traffic driven by homepages
  • blog bounce rate and session duration
  • visitor browser usage

how do your site analytics stack up? download and find out!