79% of b2b buyers prefer to read case studies to research a purchases, and 52% of b2c brands always or frequently use storytelling in their marketing efforts.

telling a captivating and true story is a powerful method for drawing people to your brand.

and there’s only one thing standing between you and the story your brand needs: a conversation with a happy customer.

download the ebook to learn:

  • why case studies are such powerful marketing collateral.
  • the pros and cons of various interview formats.
  • 21 questions for your case study interviews.
  • who to interview for the strongest results.
  • how to prepare for your case study interview.

get out there and find your story.