we’ve all been there. you’re close to sealing the deal with a new client, and they ask for one last piece of vital information: proof of your previous customer’s wins. now what?

sales enablement content comes in many different shapes and sizes, including case studies, testimonials and client reviews. however, it can feel like a major request when it comes time to ask your customers to participate in these projects. we’ve set out to change that with this guide. 

find out: 

  • how sales enablement content plays an important role in your customer relationships.
  • best practices for collecting impactful social proof.
  • tips on promoting your content.
  • guidelines for measuring long-term wins.
  • … and more!

once you’ve laid the foundation for generating, developing and tracking the success of your efforts, the (social) proof is in the pudding.