sales and marketing departments are often disparate entities, operating with adjacent goals but with no way to collaborate effectively.

a defined content marketing strategy aligns each stage of the sales process with a funnel-appropriate asset that serves one goal: move prospects along the buyer journey.

download our ebook to learn:

  • why your company benefits from a written content marketing strategy.
  • the types of content you should create at each stage of the sales funnel.
  • how to map each content marketing asset to a sales goal.
  • how to track metrics that matter most.
  • which digital tools make your life easier – and at which stage of the funnel.
  • how to measure and attribute roi.

sales-marketing alignment is a must. no ifs, ands or buts.