just 39 percent of companies believe their marketing is effective. so why are they investing more?

don’t just follow the marketing crowd – truly understand where your dollars are going, how to track your assets and how to analyze their impact.

download our ebook to learn:

  • where digital marketers are upping their spend in 2018.
  • the difference between metrics that are pure vanity and those that provide real value.
  • the micro and macro conversions that should drive your marketing.
  • why every marketing channel should be serving your larger commercial goals.
  • which metrics you should be measuring and why they matter.
  • how to string together campaign data in google analytics.
  • expected roi timelines for average marketing campaigns.

accurate measurement of web analytics data is a competitive differentiator, and you’ll see why.