“if it ain’t broke, don’t fix it” is one of those maxims that should be applied sparingly in content marketing.

case in point: digital marketers everywhere are buzzing about content re-optimization.

the idea is simple in theory. you take a piece of content that’s working ok – but could use some improvement – and you re-optimize it to perform better on search engine results pages (serps).

download this guide to learn:

  • why there is value in content re-optimization.
  • how to figure out what pages are worth re-optimizing, and which to leave alone.
  • how to rewrite and reindex content as part of the re-optimization process.
  • which key metrics to use when tracking performance.
  • what tools to use every step of the way.

ready to start re-optimizing?