major studios are releasing fewer and fewer movies each year. and that’s a template marketers could follow as well.

instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. it’s what the film industry does, as evidenced by “a star is born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.

download our ebook to learn:

  • why rebooting older content is a less risky proposition.
  • how re-optimizing content can provide higher long-term roi.
  • why b2b and b2c brands now view marketing as a revenue center, not just another channel.
  • how the evolution of media and technology has influenced consumption, attention spans and investment strategies.
  • how to make your roi evergreen: a perennial addition to your bottom line.
  • why it takes more than 100 days for online content to reach its full ranking potential, and what to do about it.

oscars not guaranteed.