aligning marketing and sales departments is every company’s dream, and many are finding account-based marketing does just that. while the investments are steep, the rewards of targeting fewer accounts that have a higher value are enormous. can your company integrate abm into existing programs? would it be worth it?

download our ebook to learn:

  • what abm is and how it’s being used by marketers.
  • the potential benefits and drawbacks of abm.
  • why 60 percent of marketers intend to move toward abm in the near future.
  • why 97 percent of firms utilizing abm report higher roi compared to traditional marketing.
  • the value of hyper-focused account-level targeting and campaign personalization.
  • how casting a smaller lead net can pay off.
  • how content marketing complements abm.

abm is more than a 2018 buzzword. it could be your new business model.