brafton's latest infographic highlights what you need to know about google's penguin and how to avoid getting hit by it down the line.

google has said penguin 2.0 will be the most-talked-about algorithm update of 2013 for brands’ seo strategies. the search-ranking signal targets websites with low-grade backlink profiles. in preparation for penguin 2.0, brafton, north america’s largest news and content marketing agency, put together a guide to help you fend off potential pagerank downgrades. after all, no one wants to be in a fight with a penguin.

check out our graphic below, and read our related blog post for more insights. to embed this graphic on your own website, scroll to the coding at the bottom of the page.


amy ahrens heads up the graphic design and image department here at brafton, and has been instrumental in creating whitepaper templates as well as custom infographics for clients. she studied graphic design and communication at boston university.