content marketing is an opportunity to build thought leadership with the right strategy & kpis. here's a graphic on how to build & measure brand authority.


how can you use content to establish, support or advance corporate thought leadership? if the message is too complicated, you’re not expert enough to convey it clearly. if the copy is too overtly promotional, you’re not confident enough to be a leader. we’ll try to make this simple (without being shallow): below is an infographic that shares the lessons brafton has learned from hundreds of clients on content strategies to effectively convey authority (and how you can measure the success of this across your business).


brittany cornell is a graphic designer in the boston area. she studied graphic design communications at roger williams university, and began her design career at smartpak. her favorite design projects include branding and illustration, but outside of work her real love is horses.